Jessica Groopman is an industry analyst and strategic advisor specializing in automation technologies, including IoT, AI and Blockchain. She concentrates on the application of sensors and machine learning with a focus on user experience and data integrity. Her past research is at jessgroopman.com. Based in the San Francisco Bay Area, Groopman works with innovative companies in retail, smart home, health, technology, agriculture and media to develop research, content and digital strategies. She is a regular speaker, moderator and panelist at IoT industry events and a frequent contributor to numerous third-party blogs and news/media outlets. She has been principal analyst with Tractica where she contributed to their automation and robotics practice.