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Jim Joseph

Jim Joseph

Contributor / Marketing Master - Author - Blogger - Dad

Jim Joseph is a commentator on the marketing industry. He is Global CEO of communications agency Citizen Relations, author of The Experience Effect series and an adjunct instructor at New York University.

Parenting

For Parent-Entrepreneurs, Stop the Guilt by Focusing on One Thing at a Time

Business owners with kids can feel like there is never enough time to do everything at work and at home.
Work-Life Balance

3 'Lessons Learned' for Parents and Entrepreneurs Alike

Put down your smartphone, take photos of your pooch -- and experience life to the fullest.
Work Ethic

Labels Make No Sense. An Example? Consider 'Workaholic Helicopter'

Labels box us into perceptions and structured roles often associated with negativity. So, don't use 'em.
worth-knowing

Celebrate the Little Successes as a Salve Against the Bruises of Entrepreneurship and Parenthood

When you're juggling two jobs -- entrepreneur and parent -- the days seem endless and the nights can feel just as long. And let's just admit one thing: there's very little reward, or it seems that way...
Work-Life Balance

Want to Be a Happier Parent and More Effective Entrepreneur? Ask for Help.

The owner of a marketing agency learned that he couldn't possibly do it all, not without a little help balancing the multiple demands of work and family.
Parenting

3 Ways to Soften the Blow of Work Interrupting Family Time

The merging of work and family comes with the territory of being an entrepreneur and/or a small-business owner -- or really any kind of business professional.
Parenting

Finding Balance to Fit the Roles of 'Dad' or 'Mom' Into the Day

When people know you're 'on your own' they just assume that you have a flexible schedule. Not so much. Try these three tips.
Parenting

The Striking Similarities Between Being a Parent and an Entrepreneur

We all know both are hard, but what does it take to do both concurrently?
Parenting

What's the Secret to Balancing Parenthood and Entrepreneurship?

The head of a marketing firm writes about managing his business while rushing to parent/teacher conferences.
Take It From The Pros

3 Mega Marketing Lessons From 3 Companies With Strong Brands

While on the surface these big mega-brands may seem un-relatable, we really can learn a lot from their work and how they approach both their products and brands.
Ask the Expert

Here Is How to Boost Your Social-Media Following

It takes a matrix of methods and a continuous commitment to create, establish, build and maintain a social-media presence and following.
Take It From The Pros

Measure the Success of a Marketing Campaign Through the Product and the Brand

Without a goal and measurement system in place at the beginning, you can't possibly ascertain success.
Ask the Expert

How to Do PR on the Cheap

The digital world has opened up a whole new world of marketing when you have a shoestring budget.
Take It From The Pros

Forecasting Business Success Through the Lens of the Product and the Brand

While you can't predict the future, you should be sure you're including all the factors that will affect your company.
Ask the Expert

This One Tip Will Help People Pay Attention to Your Webinar

When it comes to putting together content for a webinar, here is a piece of advice that should guide your thinking.