Joel Basgall

CEO and Co-Founder, Geneca

Joel Basgall’s penchant for finding new ways to use ideas has propelled his career as the CEO of Geneca. His passion is using software to drive market innovation.

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Have You Accidentally Become a Software Company?

Without realizing it, your business may have changed -- and that can be a good thing.

Growing a Business

How to Make Money in Software (No Matter What Company You Run)

Software investments do pay off -- as long as you approach them the right way.

Growing a Business

You Need to Become a Software Company... or Die

Every business -- no matter what you produce -- should also be in the software business

Employee Experience & Recruiting

Great Employees Don't Work Just for Pay. They Need Much More.

Reasonable pay? That's a given. Now how about four tips on other moves to make your employees truly happy?

Growing a Business

Why Most Agendas Actually Ruin Meetings

In spite of your best intentions, control isn't always a good thing.


Truly Inspirational Leaders Can Dodge Raindrops

Trying to motivate your employees to embrace the seemingly impossible ahead? It all starts with you, says one CEO.

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