Kelly Springs-Kelley
Guest Writer /
Director of Marketing at EventPro Strategies
With diverse expertise in integrated marketing, experiential marketing and journalism, Kelly Springs-Kelley excels in delivering innovative, comprehesive and effective marketing strategies. As director of marketing at EventPro Strategies and Needle Movers, Kelly works to demonstrate the power of live brand experiences and mobile consumer engagement technology to drive measurable results.
Events
How to Leverage Live Marketing With Social Media Before, During and After Events
Some large brands are pioneering marketing strategies blending social media with traditional events. The synergy is powerful while the cost is remarkably manageable.
Events
Online Marketing Gets All the Buzz But Check Out the ROI for Live Events
Large companies sponsoring the splashiest events anticipate five-to-one returns. More modest affairs boast a three-to-one yield.
