Kelly Springs-Kelley


With diverse expertise in integrated marketing, experiential marketing and journalism, Kelly Springs-Kelley excels in delivering innovative, comprehesive and effective marketing strategies. As director of marketing at EventPro Strategies and Needle Movers, Kelly works to demonstrate the power of live brand experiences and mobile consumer engagement technology to drive measurable results. 


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Business Process

Stop Paying Attention to Likes and Shares and Track This Instead

The problem with vanity metrics is they don't actually lead you to more sales.


Top 5 Ways Freelancers Can Stay Competitive in the Gig Economy

Give yourself an edge with these tips.


How to Leverage Live Marketing With Social Media Before, During and After Events

Some large brands are pioneering marketing strategies blending social media with traditional events. The synergy is powerful while the cost is remarkably manageable.


Online Marketing Gets All the Buzz But Check Out the ROI for Live Events

Large companies sponsoring the splashiest events anticipate five-to-one returns. More modest affairs boast a three-to-one yield.

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