Kelly Springs-Kelley
Guest Writer
/ Director of Marketing for Elevate Event Staffing and A Little Bird US
With diverse expertise in integrated marketing, experiential marketing and journalism, Kelly Springs-Kelley excels in delivering innovative, comprehensive and effective marketing strategies. As director of marketing at Elevate Event Staffing and A Little Bird US, Springs-Kelley works to demonstrate the power of live brand experiences and mobile consumer engagement technology to drive measurable results.
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Online Marketing Gets All the Buzz But Check Out the ROI for Live Events
Large companies sponsoring the splashiest events anticipate five-to-one returns. More modest affairs boast a three-to-one yield.
