Kelly Springs-Kelley
Guest Writer
/ Director of Marketing for Elevate Event Staffing and A Little Bird US
With diverse expertise in integrated marketing, experiential marketing and journalism, Kelly Springs-Kelley excels in delivering innovative, comprehensive and effective marketing strategies. As director of marketing at Elevate Event Staffing and A Little Bird US, Springs-Kelley works to demonstrate the power of live brand experiences and mobile consumer engagement technology to drive measurable results.
More From Kelly Springs-Kelley
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Stop Paying Attention to Likes and Shares and Track This Instead
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Give yourself an edge with these tips.
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How to Leverage Live Marketing With Social Media Before, During and After Events
Some large brands are pioneering marketing strategies blending social media with traditional events. The synergy is powerful while the cost is remarkably manageable.
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Online Marketing Gets All the Buzz But Check Out the ROI for Live Events
Large companies sponsoring the splashiest events anticipate five-to-one returns. More modest affairs boast a three-to-one yield.
