With diverse expertise in integrated marketing, experiential marketing and journalism, Kelly Springs-Kelley excels in delivering innovative, comprehensive and effective marketing strategies. As director of marketing at Elevate Event Staffing and A Little Bird US, Springs-Kelley works to demonstrate the power of live brand experiences and mobile consumer engagement technology to drive measurable results.
About Kelly Springs-Kelley
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The problem with vanity metrics is they don't actually lead you to more sales.
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Large companies sponsoring the splashiest events anticipate five-to-one returns. More modest affairs boast a three-to-one yield.