With diverse expertise in integrated marketing, experiential marketing and journalism, Kelly Springs-Kelley excels in delivering innovative, comprehensive and effective marketing strategies. As director of marketing at Elevate Event Staffing and A Little Bird US, Springs-Kelley works to demonstrate the power of live brand experiences and mobile consumer engagement technology to drive measurable results.
Sales Strategies
Stop Paying Attention to Likes and Shares and Track This Instead
The problem with vanity metrics is they don't actually lead you to more sales.
Freelancers
Top 5 Ways Freelancers Can Stay Competitive in the Gig Economy
Give yourself an edge with these tips.
Events
How to Leverage Live Marketing With Social Media Before, During and After Events
Some large brands are pioneering marketing strategies blending social media with traditional events. The synergy is powerful while the cost is remarkably manageable.
Events
Online Marketing Gets All the Buzz But Check Out the ROI for Live Events
Large companies sponsoring the splashiest events anticipate five-to-one returns. More modest affairs boast a three-to-one yield.
