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Chief Marketing Officer, Bayt.com
Lama Ataya heads the Marketing department at Bayt.com and within that role is also responsible for communications, content, community experience, and corporate social responsibility.
It comes to many as striking that aspiring entrepreneurs are on the rise across the MENA region and are taking more steps and exerting more effort to join the force of the self-employed.
Of all the goals we set in life, being successful is probably the one that stands out the most. But what is it that makes some people more successful than others?
Today's professionals want more. They expect their employers to invest in their growth and development and are hungry for skills acquisition and training, a thriving culture, rewards and recognition, and life beyond work.
For years, employers in the Middle East have reported a sizable gap between the talent they need to keep their companies growing and the talent they can actually find.
There are many good reasons for tackling female workforce participation as a matter of priority in the MENA. The potential economic benefit of increased women's employment is striking.
It is in a manager's best interest to invest in engaging their employees optimally.
The new frontier of marketing is in creating branded content that isn't designed to be overtly promotional, but instead can stand on its own merits.
A look at the factors of every successful campaign in creating viral content.
Far from being a luxury, the notion of achieving a good work-life balance has become a key goal for professionals in the Middle East and North Africa (MENA) region.
Branding Your Company Helps You Attract Better Quality Talent: Seven Steps To Cultivating A Good Employer Image
An employer's brand is what shapes the perception of a current employee, a potential employee or a former employee with regards to your organization.
The decision to hire a fresh-off-the-books college graduate isn't one you would likely make if you are eyeing short-term profits. But when this activity is viewed as an investment, finding the right person for the job can be a decision that pays dividends for years.
How the GCC is gradually shifting towards an online HR schema.