About Natalie Lambert
Natalie Lambert is the CMO at Instart. Previously, she was chief marketing officer at Sapho and was at Citrix, where she held multiple product marketing leadership positions. Prior to Citrix, Lambert spent seven years at Forrester Research, where she was the leading expert on end-user computing.
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Money plays a smaller role than you think.
Giving your employees mobile tech doesn't improve productivity if nothing else changes in how the company works.
Focus on a culture of empowering your employees with mobile workflows that can be easily accessed in a few clicks, and the productivity gains you are looking for will follow.