Natalie Lambert is the Vice President of Marketing at Sapho. Previously, she was at Citrix where she held multiple product marketing leadership positions and was most recently responsible for the company’s multi-product solutions, thought leadership efforts, and positioning of Citrix as a leader in digital workplace technologies. Prior to Citrix, Natalie spent seven years at Forrester Research, where she was the leading expert on end user computing. In that role, she advised clients on technology investments and best practices surrounding the enterprise computing environment. Natalie has been widely quoted in the press, including outlets such as The New York Times and The Wall Street Journal, and has written for Wired, Forbes and CIO.com.
Data Analysis
Data Without Context Is Bogging Your Team Down
Most business leaders struggle to convert raw data into actionable insights.
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Our Ability to Work Remotely Keeps Growing, So Why Hasn't Productivity?
Giving your employees mobile tech doesn't improve productivity if nothing else changes in how the company works.
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If You Want to get More Done, Stop Equating Mobile Tech with Productivity
Focus on a culture of empowering your employees with mobile workflows that can be easily accessed in a few clicks, and the productivity gains you are looking for will follow.
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Millennials Are Just Like You Were 20 Years Ago
Companies are far better off adapting to the reasonable expectations younger workers have about technology and communication practices.
