About Natalie Lambert
Natalie Lambert is the CMO at Instart. Previously, she was chief marketing officer at Sapho and was at Citrix, where she held multiple product marketing leadership positions. Prior to Citrix, Lambert spent seven years at Forrester Research, where she was the leading expert on end-user computing.
More From Natalie Lambert
Using email as a task manager can work, but it's the wrong tool for the job.
Most business leaders struggle to convert raw data into actionable insights.
Giving your employees mobile tech doesn't improve productivity if nothing else changes in how the company works.
Focus on a culture of empowering your employees with mobile workflows that can be easily accessed in a few clicks, and the productivity gains you are looking for will follow.
Companies are far better off adapting to the reasonable expectations younger workers have about technology and communication practices.