About Natalie Lambert
Natalie Lambert is the CMO at Instart. Previously, she was chief marketing officer at Sapho and was at Citrix, where she held multiple product marketing leadership positions. Prior to Citrix, Lambert spent seven years at Forrester Research, where she was the leading expert on end user computing.
More From Natalie Lambert
Ready For Anything
You Stand to Lose Half Your Top Talent. Here's How to Stop Those People From Leaving.
Money plays a smaller role than you think.
To-Do List
It's Time to Stop Using Email as a To-Do List
Using email as a task manager can work, but it's the wrong tool for the job.
Data Analysis
Data Without Context Is Bogging Your Team Down
Most business leaders struggle to convert raw data into actionable insights.
Productivity
Our Ability to Work Remotely Keeps Growing, So Why Hasn't Productivity?
Giving your employees mobile tech doesn't improve productivity if nothing else changes in how the company works.
Technology
If You Want to get More Done, Stop Equating Mobile Tech with Productivity
Focus on a culture of empowering your employees with mobile workflows that can be easily accessed in a few clicks, and the productivity gains you are looking for will follow.
Millennials
Millennials Are Just Like You Were 20 Years Ago
Companies are far better off adapting to the reasonable expectations younger workers have about technology and communication practices.