In <i>What Were They Thinking? Lessons I've Learned From Over 80,000 New Product Innovations and Idiocies</i>, product development consultant Robert McMath reveals why some products succeed while others fail miserably.
This website uses cookies to allow us to see how our website and related online services are being used. By continuing to use this website, you consent to our cookie collection. More information about how we collect cookies is found here.
