Scott S. Smith

Paco Underhill knows what they look at, what they buy and why, so get ready to put a huge dent in the concept of customers' free will.

How one dotcom survives--and thrives--in the ultracompetitive wedding market

Asian Americans have money, Net savvy and entrepreneurial fire. Media magnate Jeff Yang explains how to tap both their talent and dollars.

William J. O'Neil of <i>Investor's Business Daily</i> offers up some tips on managing your investments with a little start-up experience thrown in.

Think philanthropy is a dotcom &lt;i&gt;don't&lt;/i&gt;? Anthony Parks would like a word with you.

The man to call when your business's finances are more fixer-upper than fantastic

Thanks to all the news about Microsoft, a future of all-Internet technology has swamped magazines and TV lately, but for Sun Microsystems' Scott McNealy, ideas like those are nothing new.

Ex-Coca-Cola-exec Sergio Zyman on marketing success.and New Coke.

.say it anyway - but make it constructive, says psychologist Hendrie Weisinger.

Start your own adventure/specialty travel agency.

What does it take to make a personal care and health dotcom from scratch? Let's ask the voice of experience, ingredients.com's Katherine Legatos.

Looking for a better business? Start inside.

Catalog maven John Peterman deals with a new chapter&amp;nbsp;.&amp;nbsp;.&amp;nbsp;.&amp;nbsp;Chapter 11.

Is there room in your business for a few unworldly concerns?

And this is entrepreneurship - but it's all the same to author James Dunnigan.