Mr. Fix-It The man to call when your business's finances are more fixer-upper than fantastic

When Marc Kramer was first asked to revive a small, troubledInternet company, he couldn't find any book to guide him. Threeother saved companies later, he decided to write a handbook aboutwhat he learned in the process: Streetwise Small BusinessTurnaround: Revitalize Your Struggling or Stagnant Enterprise(Adams Media). Now president of Kramer Communications inDowningtown, Pennsylvania, he offers these hard-won lessons:

What's the hardest part of reviving a business?

Letting good people go and keeping up the morale of the otherpeople.