Sean Lyden is the CEO of Prestige Positioning (a service of The Professional Writing Firm Inc.), an Atlanta-based firm that "positions" clients as leading experts in their field-through ghost-written articles and books for publication. Clients include Morgan Stanley, IFG Securities, SunTrust Service Corp. and several professional advisory and management consulting firms nationwide.
Landing Your First Customers
Once you identify your target market, explore these shoestring ideas for making contact.
Make Time for Marketing
No time to market your biz? Then don't be surprised when the client well runs dry. Here are six tips for finding time.
Nine Tools for Building Customer Loyalty
Don't let customers go after only one sale. Use these follow-up tools to keep them coming back for more.
Five Tips to Squash Public-Speaking Fears
You can boost biz by giving seminars, but make sure to get over your fear of public speaking first! Here's how.
Nine Tools for Building Customer Loyalty
Are you getting repeat business? Don't let customers go after one purchase, win them back with a follow-up program.
Marketing
Landing Your First Customers
Once you identify your target market, explore these shoestring ideas for making contact.
Starting a Business
Choosing the Best Name for Your Business
Understand the elements of a great name before you commit to one.
Marketing
Speak out to Boost Your Business
Demonstrate your expertise through seminars--just make sure you get over that little fear of public speaking first.
Marketing
Create a Steady Sales Cycle
So busy filling orders that you forgot to continue your marketing efforts? Here's how to break the cycle.
Marketing
How to Generate Publicity
Boost your business to the next level by promoting yourself as an expert or author.
Marketing
Building an Effective Mailing List
To get your direct-mail message across, you have to start out with the right names.
Marketing
Make Newspaper Ads Work for You
Is your print campaign falling flat? You may be neglecting two keys to success.
Marketing
Find Time for Marketing
.or kick yourself later when your client pool dries up. Here are 6 ways to make time for marketing.
Marketing
Attract More Business With Direct-Mail Postcards
It's powerful-and affordable. So put direct mail to work for you now.
Marketing
Get Over Your Networking Shyness
You can't get the word out on your business unless you're talking it up. Overcome your marketing hesitance with these 5 tips.
