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Tony Conrad is co-founder and CEO of about.me, a platform for representing personal identity online based in San Francisco. He also founded the blog search engine Sphere, acquired by Aol and is a venture partner at the True Ventures, leading investments in WordPress.com, Blue Bottle Coffee, MakerBot, Typekit, High Fidelity and more. He blogs at tonyconrad.wordpress.com and at TrueVenture.com.
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When it comes to splitting equity it is important to create a structure that keeps all key parties properly motivated in the ebb and flow of building a startup.
Founders can't just present a pitch deck to investors and think they will get funding. They need to be prepared for all sorts of questions.
Harnessing the advice and networks of people you trust has big benefits and won't cost that much.
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