About Tony Scherba
Tony Scherba is the President and a Founding Partner of Yeti LLC, a product-focused development and design studio in San Francisco. Scherba has helped launch new software products, reaching millions of people for high-growth startups, famous musicians and Fortune 500 companies.
More From Tony Scherba
Technology
Immersive Technologies on the Rise in Pandemic Year 2
Developers are no longer trying to create quick-fix solutions to pandemic problems. Instead, they are now taking a more in depth look at these challenges and are trying to come up with longer-term solutions that will be beneficial to businesses even when we aren't in a pandemic.
Product Development
The Executive's Guide to Hiring Product Developers
Guidelines for setting up a strong relationship between the executive team and the product development team.
virtual event
Virtual Event Planning May Present New Opportunities for Software Developers
There's plenty of space to innovate within the virtual meeting and virtual event space.
Learning From Mistakes
The 10 Biggest Mistakes My App Development Company Made in Our First 10 Years in Business
You learn by making mistakes. Hopefully, my experiences can help you avoid some of the hardships we had.
Product Development
A 3-Step Process for Creating Great Products Every Time
Avoid the common pitfalls of development and build stronger prototypes by applying these three principles.
Venture Capital
What Nobody Tells You About Taking VC Money
You don't need venture capitalists to make it; all you need is an entrepreneurial spirit and a strong grasp of your goals.
Product Launch
3 Road-Mapping Sins That Could Kill Your Next Product
The road map is a vital part of product development. But only if it's done correctly will it save your company from a rude awakening at launch time.
Product Development
Remembering Microsoft's Zune: 4 Product-Planning Lessons for Entrepreneurs
Zune struggled to capture even one-eighth of the iPod's market share. Why did Zune, backed by the Microsoft tech juggernaut, fail to find its foothold? Simple: product planning.
Internet of Things
How to Make Your First IoT Product a Great One
Care in prototyping and planning will help you avoid mistaking hype for traction and prevent your new product from becoming a connected catastrophe.
Product Development
Rapid Prototyping: The Best Route to Happy Customers
Transform product development from a guessing game into great market research: 4 ways how.
Virtual Reality
Ready for Rift? Here Are 4 Content-Creation Tips to Help You Jump In.
VR manufacturers want your content. Is your business ready to play?
Lessons
5 Lessons My Team Learned From Working With Chelsea Handler
Partnering with the sassy comedian initially made us tech nerds a little nervous, but helped us unleash our creative sides and taught us how to apply a little Hollywood stardust to our product development.