About Tony Scherba
Tony Scherba is the President and a Founding Partner of Yeti LLC, a product-focused development and design studio in San Francisco. Scherba has helped launch new software products, reaching millions of people for high-growth startups, famous musicians and Fortune 500 companies.
More From Tony Scherba
Avoid the common pitfalls of development and build stronger prototypes by applying these three principles.
The road map is a vital part of product development. But only if it's done correctly will it save your company from a rude awakening at launch time.
Zune struggled to capture even one-eighth of the iPod's market share. Why did Zune, backed by the Microsoft tech juggernaut, fail to find its foothold? Simple: product planning.
Transform product development from a guessing game into great market research: 4 ways how.
VR manufacturers want your content. Is your business ready to play?
Partnering with the sassy comedian initially made us tech nerds a little nervous, but helped us unleash our creative sides and taught us how to apply a little Hollywood stardust to our product development.