Tony Scherba

Tony Scherba

President and Founding Partner of Yeti LLC

Tony Scherba is the president and a founding partner of Yeti LLC, a product-focused development and design studio in San Francisco. Scherba has been building software since his teen years, and he has led development on high-profile projects for global brands such as Google, Britney Spears, JBL, MIT and Linkin Park. He and the Yeti team work to develop game-changing products through innovation, workshopping, and rapid prototyping.

Remembering Microsoft's Zune: 4 Product-Planning Lessons for Entrepreneurs
Product Development

Remembering Microsoft's Zune: 4 Product-Planning Lessons for Entrepreneurs

Zune struggled to capture even one-eighth of the iPod's market share. Why did Zune, backed by the Microsoft tech juggernaut, fail to find its foothold? Simple: product planning.
How to Make Your First IoT Product a Great One
Internet of Things

How to Make Your First IoT Product a Great One

Care in prototyping and planning will help you avoid mistaking hype for traction and prevent your new product from becoming a connected catastrophe.
Rapid Prototyping: The Best Route to Happy Customers
Product Development

Rapid Prototyping: The Best Route to Happy Customers

Transform product development from a guessing game into great market research: 4 ways how.
Ready for Rift? Here Are 4 Content-Creation Tips to Help You Jump In.
Virtual Reality

Ready for Rift? Here Are 4 Content-Creation Tips to Help You Jump In.

VR manufacturers want your content. Is your business ready to play?
5 Lessons My Team Learned From Working With Chelsea Handler
Lessons

5 Lessons My Team Learned From Working With Chelsea Handler

Partnering with the sassy comedian initially made us tech nerds a little nervous, but helped us unleash our creative sides and taught us how to apply a little Hollywood stardust to our product development.