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Tony Scherba

Tony Scherba

Guest Writer / President and Founding Partner of Yeti LLC

Tony Scherba is the president and a founding partner of Yeti LLC (, a product-focused development and design studio in San Francisco. Scherba has been building software since his teen years and has worked on digital projects for musical artists including Bob Dylan, Dave Matthews Band, Britney Spears, and Linkin Park. Yeti partners with brands such as Google, Westfield, MIT, and Flextronics to develop meaningful products through collaborative design and rapid prototyping."



Venture Capital

What Nobody Tells You About Taking VC Money

You don't need venture capitalists to make it; all you need is an entrepreneurial spirit and a strong grasp of your goals.
Product Launch

3 Road-Mapping Sins That Could Kill Your Next Product

The road map is a vital part of product development. But only if it's done correctly will it save your company from a rude awakening at launch time.
Product Development

Remembering Microsoft's Zune: 4 Product-Planning Lessons for Entrepreneurs

Zune struggled to capture even one-eighth of the iPod's market share. Why did Zune, backed by the Microsoft tech juggernaut, fail to find its foothold? Simple: product planning.
Internet of Things

How to Make Your First IoT Product a Great One

Care in prototyping and planning will help you avoid mistaking hype for traction and prevent your new product from becoming a connected catastrophe.
Product Development

Rapid Prototyping: The Best Route to Happy Customers

Transform product development from a guessing game into great market research: 4 ways how.
Virtual Reality

Ready for Rift? Here Are 4 Content-Creation Tips to Help You Jump In.

VR manufacturers want your content. Is your business ready to play?

5 Lessons My Team Learned From Working With Chelsea Handler

Partnering with the sassy comedian initially made us tech nerds a little nervous, but helped us unleash our creative sides and taught us how to apply a little Hollywood stardust to our product develop...