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Amazon Just Updated A Service That Will Make Shopping Even Easier for Prime Lovers The Buy With Prime program rolled out last April as an invitation-only feature.

By Emily Rella

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Shopping for Prime lovers just got even easier.

After originally rolling out last April, Amazon announced that it will expand its Buy With Prime program, a service that allows select merchants to display the Prime badge on their website, which allows shoppers to purchase items using their Amazon account and receive free two-day shipping instead of using a more traditional method like UPS or FedEx.

The program was originally invite-only but Amazon announced Tuesday that it will be available to all sellers based in the U.S. starting January 31.

Amazon did not specify how much the badge would cost sellers but said it was dependent on "fulfillment and storage fees" based on what the merchant sells.

Related: Amazon to Layoff 18,000 Employees, Largest Cut in Company History: 'We'll Be Inventive, Resourceful, and Scrappy'

"We've been working closely with merchants since launching Buy with Prime, and we're thrilled to hear that the program has helped drive such impressive results so far," said Vice President of Buy With Prime, Peter Larsen, in a company memo. "We'll continue innovating and investing in new features and tools to help merchants of all sizes succeed—and give Prime members the shopping benefits they love, whether it's on Amazon or beyond."

Sellers that choose to opt-in to the program will also now be able to display Amazon reviews of their products directly on their own websites.

Amazon estimates that the service has "been shown to increase shopper conversion by 25% on average" per internal data, noting that some sellers have excelled in converting browsers to purchasers at much higher levels.

The retailer is coming off of a rough Q3 2022 with mounting losses — operating income reached $2.5 billion as compared to $4.9 billion at the same time last year, and net income reached $2.9 billion compared to $3.2 billion in Q3 2021.

Amazon was down just under 44% year over year as of Wednesday morning.

Emily Rella

Entrepreneur Staff

Senior News Writer

Emily Rella is a Senior News Writer at Entrepreneur.com. Previously, she was an editor at Verizon Media. Her coverage spans features, business, lifestyle, tech, entertainment, and lifestyle. She is a 2015 graduate of Boston College and a Ridgefield, CT native. Find her on Twitter at @EmilyKRella.

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