7-Eleven, Chevron Launch Co-Branding Test <b></b>

Jun 18, 2003

Share

Dallas--Convenience store chain 7-Eleven Inc. and Chevron Texaco Corp. will test a co-branding effort this summer at 20 7-Eleven and Chevron locations in Texas, Florida and California. Under the trial, 11 7-Eleven stores will offer Chevron-branded gasoline and nine Chevron sites will convert their convenience store format to 7-Eleven. Currently, 30 of 7-Eleven's 5,800 stores in the United States and Canada sell Chevron-branded gasoline under different arrangements. -Dallas Business Journal

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

'Absolute Freedom': Siblings Behind a Self-Funded 8-Figure Brand Reveal 3 Secrets Aspiring Entrepreneurs Should Know About Growth and Success
Gallup's Chief Scientist Says Only 20% of People Trust Leadership — Here's How to Fix That Problem
'The Market Is Hot': Here's How Much a Typical Meta Employee Makes in a Year
I Achieved Success — But Realized It Wasn't Sustainable Until I Made This Crucial Shift in Leadership
After 14 Years as an RN, She Opened the Business She Always Wanted to See — And Reached $1.3 Million
Young People Are Achieving 5-Figure Incomes Without a 9-5 Job. Here's How — Plus the Critical Skills They Say School Doesn't Teach Them.

Most Popular

See all

Growing a Business

Why Your Old Marketing Tactics Are Killing Your Growth in 2025

Using marketing tactics from a couple of years ago doesn't just put you behind — it makes you disappear.

By Christopher Tompkins

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

By Eve Gumpel

Business News

Here Are the 10 Highest-Paying Jobs with the Lowest Risk of Being Replaced By AI: 'Safest Jobs Right Now'

A new report from career resources platform Resume Genius finds the top 10 AI-proof careers expected to see the most growth within the next decade.

By Sherin Shibu

Science & Technology

How AI Can Free Up Your Time For Less Busywork and More Innovation

If there's one trait every founder needs, it's a willingness to experiment. Today, experimentation is easier and more accessible than ever thanks to AI.

By Aytekin Tank