Get All Access for $5/mo

Lifelong Profits Secrets to gaining customers for life

Bowl them over with your service. Become such an integral partof their companies that you have your own desk in their offices.Develop solutions before they even discover a need.

You won't have a lifelong relationship with many customers,but when you do, you'll profit from it. I have a handful ofcustomers with whom I've done business for many years at morethan one company, including my own. A few represent millions ofdollars in income over the years. You can enjoy the same kind oflong-term relationship with your best customers if you never stopselling them.

They may become your friends. They may rely on your service orproducts to the exclusion of all others. They may tell you thatthey'll always be your customers and sign long-term contractsto prove it. But if you take them and their business for granted,you'll regret it someday.

Excerpted from Creative Selling: Boost your B2B sales

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Side Hustle

The Side Hustle He Started in His College Apartment Turned Into a $70,000-a-Month Income Stream — Then Earned Nearly $2 Million Last Year

Kyle Morrand and his college roommates loved playing retro video games — and the pastime would help launch his career.

Business News

New Southwest Airlines Major Investor Wants to Force Out CEO, Slams Company's 'Stubborn Unwillingness to Evolve'

Elliot Investment Management announced a $1.9 billion stake in the Dallas-based Southwest Airlines on Monday and is urging shareholders to vote for new leadership.

Science & Technology

Why We Shouldn't Fear AI in Education (and How to Use It Effectively)

Facing resistance to new technologies in the educational process is nothing new, and AI is no exception. Yet, this powerful tool is set to overcome these challenges and revolutionize education, preparing students and professionals for a future of unparalleled efficiency and personalized learning.

Business News

Elon Musk Threatens to Ban Employees from Using Apple Products, Says Will Lock Devices in 'Cages'

The Tesla founder sounded off on X following Apple's 2024 Worldwide Developer Conference on Monday.

Business News

Apple's AI Has a Catch — And It Could Help Boost Sales

Not every iPhone owner will get to use the new Apple Intelligence.

Business News

Y Combinator Helped Launch Reddit, Airbnb and Dropbox. Here's What I Learned From Its Free Startup School.

The famed startup accelerator offers a free course on building a business — and answers five pressing questions for founders.