Lifelong Profits

Secrets to gaining customers for life

Bowl them over with your service. Become such an integral partof their companies that you have your own desk in their offices.Develop solutions before they even discover a need.

You won't have a lifelong relationship with many customers,but when you do, you'll profit from it. I have a handful ofcustomers with whom I've done business for many years at morethan one company, including my own. A few represent millions ofdollars in income over the years. You can enjoy the same kind oflong-term relationship with your best customers if you never stopselling them.

They may become your friends. They may rely on your service orproducts to the exclusion of all others. They may tell you thatthey'll always be your customers and sign long-term contractsto prove it. But if you take them and their business for granted,you'll regret it someday.

Excerpted from Creative Selling: Boost your B2B sales

Editor's Pick

The Dark Side of Pay Transparency — And What to Do If You Find Out You're Being Underpaid
Thinking of a Career Change? Here Are 4 Steps You Can Take to Get There.
A Founder Who Bootstrapped Her Jewelry Business With Just $1,000 Now Sees 7-Figure Revenue Because She Knew Something About Her Customers Nobody Else Did
Everything You Need to Know About Franchise Law
Business News

Report: Amazon, Jeff Bezos Eyeing Purchase of AMC Theaters

AMC operates 600 theaters across North America, Europe, and the Middle East.

Growing a Business

Scaling Made Easy: How to Scale Your Business like a Fortune 500 Company

Once you have the night-vision skills of Fortune 500 restaurants, scaling becomes effortless. Here are 3 ways to scale, hidden in plain sight.


Streaming TV Is the Future of Advertising — Without Breaking the Bank

Today's consumers expect personal, impactful ads. There's an advertising method that can get you there for half the price, making it the next frontier in digital advertising.

Business Ideas

55 Small Business Ideas To Start Right Now

To start one of these home-based businesses, you don't need a lot of funding -- just energy, passion and the drive to succeed.