Make a Trade
Exchange mailing lists with other businesses.
When it comes to trade talks, we're not just talking aboutbig business. Small-business owners can do a lot of trading too.You may think your mailing list is proprietary and should never beshared with anyone else, but it may be one of the best things youcan trade. A simple case of "You show me yours, I'll showyou mine" can beef up your mailing list with hot prospects.The trick: Find someone who sells a noncompeting product or serviceto find a similar market and swap lists.
Excerpted from 303 Marketing Tips: Guaranteed To Boost YourBusiness