Make a Trade

Exchange mailing lists with other businesses.

When it comes to trade talks, we're not just talking aboutbig business. Small-business owners can do a lot of trading too.You may think your mailing list is proprietary and should never beshared with anyone else, but it may be one of the best things youcan trade. A simple case of "You show me yours, I'll showyou mine" can beef up your mailing list with hot prospects.The trick: Find someone who sells a noncompeting product or serviceto find a similar market and swap lists.

Excerpted from 303 Marketing Tips: Guaranteed To Boost YourBusiness

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