Get All Access for $5/mo

Chinese Government Shames KFC for Its Mystery Box Promotion The China Consumers Association said KFC's promotion 'goes against public order, good customs and the spirit of the law.'

By Chloe Arrojado Edited by Jessica Thomas

KFC is under fire from the Chinese government for creating unnecessary waste with one of its marketing campaigns.

The promotion, which is a collaboration between KFC China and toy maker Pop Mart, offers customers a chance to win one of 260,000 dolls hidden in its 99 yuan ($15.57) family-sized chicken bucket. To obtain a full set of the dolls, customers need to buy at least six chicken buckets. However, customers will most likely have to buy more, as there's a one in 72 chance of obtaining the hidden model.

The promotion has been wildly popular — Pop Mart said that by last Friday, more than 85% of the toys had been sold across China, with remaining sales delayed in cities affected by the Covid-19 pandemic.

Related: KFC is Bringing Back a Menu Item That Sold Out in Five Hours During Its Initial Debut

On January 12, the state-affiliated China Consumers Association (CCA) published a statement condemning KFC for the recent promotion, which was designed to celebrate the franchise's 35th year in the country.

In its statement, the CCA said the franchise "used limited-edition blind box sales to induce and condone consumers' irrational and excessive purchase of meal sets, which goes against public order, good customs and the spirit of the law."

The CCA also mentioned that one consumer went as far as buying more than 100 meal sets in an effort to get all of the collectibles, totaling more than 10,500 yuan ($1,651.23).

The Chinese government has increased its focus on food waste since Chinese President Xi Jinping launched the "Clean Plate" campaign in 2020.

Related: He Moved From Pakistan at 18 and Got a Job at KFC. Three Decades Later He Owns a KFC, Taco Bell, Pizza Hut and More.

Chloe Arrojado

Entrepreneur Staff

Editorial Assistant

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Side Hustle

'Hustling Every Day': These Friends Started a Side Hustle With $2,500 Each — It 'Snowballed' to Over $500,000 and Became a Multimillion-Dollar Brand

Paris Emily Nicholson and Saskia Teje Jenkins had a 2020 brainstorm session that led to a lucrative business.

Business Process

How CEOs Can Take Control of Their Emails and Achieve Inbox Zero

Although there are many methodologies that leaders can use to manage their emails effectively, a consistent and thought-through process is the most effective way to systemize and respond to emails and is a step of stewardship for the effective leader.

Marketing

5 Critical Mistakes to Avoid When Giving a Presentation

Are you tired of enduring dull presentations? Over the years, I have compiled a list of common presentation mistakes and how to avoid them. Here are my top five tips.

Business News

Former Steve Jobs Intern Says This Is How He Would Have Approached AI

The former intern is now the CEO of AI and data company DataStax.

Science & Technology

5 Automation Strategies Every Small Business Should Follow

It's time we make IT automation work for us: streamline processes, boost efficiency and drive growth with the right tools and strategy.