Chobani Under Fire for Claiming That Yoplait Contains 'Bug Spray'

General Mills filed a lawsuit against Chobani following the release of its new #NoBadStuff ad campaign.

A commercial for Chobani shows a woman examining a Yoplait Greek 100 and promptly throwing it away, with a voiceover saying, "Potassium sorbate? Really? That stuff is used to kill bugs." It goes on to advertise Chobani as the only 100-calorie Greek yogurt with zero preservatives.

The ad campaign was launched on Jan. 6. By Jan. 10, General Mills GIS 0.52% filed a lawsuit against Chobani claiming that it constitutes false advertising. The civil action states that the commercial portrays Yoplait Greek 100, a General Mills product, as "so dangerous and unfit to eat that consumers should discard it as garbage." The company claims that the campaign will permanently harm its reputation, reversing years and millions of dollars worth of efforts to develop the Yoplait Greek 100 brand. It's requesting that Chobani cease its campaign and compensate General Mills for damages.