Discover Metaverse Fashion Week, a fashion event that takes place in a virtual universe It is celebrated from March 24 to 27 and is a sign that users and brands are ready to interact and consume in virtual worlds.

By Entrepreneur Staff

This article was translated from our Spanish edition.

decentraland.org

Since the idea of the metaverse emerged , the fashion industry has been interested in participating in it. We have already seen the first collaborations of renowned brands experimenting with existing platforms and the opportunities for designers to interact with their potential consumers are immense. In fact, augmented reality and the various metaverses are expected to forever change the way we consume.

Brands such as Balenciaga, Benetton, Dolce & Gabbana and Ralph Lauren have already exercised in environments such as Fortnite and Roblox, in addition to venturing into the purchase and sale of NFT's. Adding to the evidence that the metaverse is serious , Metaverse Fashion Week (MVFW) begins today, a fashion event to be held from March 24 to 27, where? You guessed it: in the metaverse.

Organized by Decentraland , the event has the participation of more than 60 brands, artists and designers united in the same digital space to present their creations. Users will be able to attend the catwalks, dress their avatars with items trending in the metaverse, and interact with other users and creators. Much of the action will take place in the Fashion District , a virtual space featuring brands like Etro, Dolce & Gabbana, Elie Saab, DUNDAS and Imitation of Christ. In Rarible Street, users can find a space inspired by the streets of New York with digital pop-up stores from brands such as Perry Ellis and Placebo Digital Fashion House.

In addition, several brands will present their virtual stores in spaces that they have already acquired and where users will be able to buy various items using cryptocurrencies. These brands include Forever 21, Estée Lauder and Philipp Plein.

In short, a must stop for fashion lovers.

WHAT IS DECENTERLAND?

Inaugurated in February 2020, Decenterland is a three-dimensional virtual reality platform that has 90,601 parcels of digital land that can be acquired through the MANA cryptocurrency (based on the Ethereum blockchain). Users or companies that acquire land in this Metaverse can later build on it. The platform includes tools to build on your properties and events like the MVFW invite users and brands to discover and explore it.

Entrepreneur Staff

Entrepreneur Staff

Editor

Editor's Pick

Related Topics

Branding

AI vs. a Human Touch: Finding The Right Balance When It Comes to Branding

With branding at the forefront of every marketing strategy, finding the balance between AI and genuine human interaction will help brands foster authentic connections and enhance the customer experience, ultimately driving them ahead of the competition and facilitating long-term growth.

Business News

Christian Influencer Found Guilty of Defrauding Dozens, Ordered to Pay Nearly $90,000

Dana Chanel was the co-owner of two businesses that she heavily promoted to her 1.1 million Instagram followers.

Business News

These Are the Top 10 'Mega Airports' in North America, According to a New Report

J.D. Power's annual ranking named Detroit Metropolitan Wayne County Airport highest for customer satisfaction for 2023.

Money & Finance

How to Calculate Your Net Worth and Grow Your Wealth

Use this online tool to gain a clear picture of your personal net worth and protect your financial future.

Business News

Rupert Murdoch Is Stepping Down As Chairman of Fox. Meet His Son Lachan, the Real-Life 'Kendall Roy' Taking Over the Family Business

Lachlan will now be the sole executive at the helm of the Fox and News Corp global media brands.

Business News

Renowned Federal Judge, 96, Faces Yearlong Suspension For Refusing to Retire

Judge Pauline Newman, a highly respected figure in patent law, has been suspended for one year by her colleagues due to mounting concerns about her mental fitness.