Elon Musk's 'Burnt Hair' Perfume, Which Saw $1 Million in Sales in Just a Few Hours, Is Sold Out Musk thought it was time he sold some...musk. And it's not the first time the billionaire has capitalized on controversy.

By Amanda Breen

entrepreneur daily

Elon Musk, SpaceX founder and Tesla CEO, has a knack for stirring up controversy — and capitalizing on it.

In September, the billionaire launched a Cyberwhistle, acknowledging the fallout from his botched Twitter deal, and, earlier this week, he unveiled his latest apparent joke product: "Burnt Hair" perfume.

Musk stated in a previous Tweet that the Boring Co., the businessman's tunneling company, would put out a scent for men to make them "Stand out in a crowd!" and "Get noticed as [they] walk through the airport!"

Related: Elon Musk Launches Product Poking Fun at Twitter Controversy

"Burnt Hair," a scent for men by Singed, priced at $100 per bottle, has already sold 10,000 units, per a follow-up Tweet from Musk. He changed his Twitter bio to "Perfume Salesman" and wrote that he "Can't wait for media stories tomorrow about $1M of Burnt Hair sold."

"Burnt Hair" sold out on October 18, per a Tweet from the billionaire.

Back in 2018, Musk's Boring Co. released a limited line of 20,000 flamethrowers to raise $10 million for its tunnel-building tests.

The billionaire has also released a couple of products hitting back at investors who express doubts about his car company: Tesla Tequila riffing on an April Fool's gag and a pair of satin shorts poking fun at short sellers.

Related: Tesla Billionaire Elon Musk's Demanding Daily Routine

Tesla Inc. is down 56% year over year.

Amanda Breen

Entrepreneur Staff

Features Writer

Amanda Breen is a features writer at Entrepreneur.com. She is a graduate of Barnard College and received an MFA in writing at Columbia University, where she was a news fellow for the School of the Arts.

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