Get All Access for $5/mo

Elon Musk's 'Burnt Hair' Perfume, Which Saw $1 Million in Sales in Just a Few Hours, Is Sold Out Musk thought it was time he sold some...musk. And it's not the first time the billionaire has capitalized on controversy.

By Amanda Breen

Elon Musk, SpaceX founder and Tesla CEO, has a knack for stirring up controversy — and capitalizing on it.

In September, the billionaire launched a Cyberwhistle, acknowledging the fallout from his botched Twitter deal, and, earlier this week, he unveiled his latest apparent joke product: "Burnt Hair" perfume.

Musk stated in a previous Tweet that the Boring Co., the businessman's tunneling company, would put out a scent for men to make them "Stand out in a crowd!" and "Get noticed as [they] walk through the airport!"

Related: Elon Musk Launches Product Poking Fun at Twitter Controversy

"Burnt Hair," a scent for men by Singed, priced at $100 per bottle, has already sold 10,000 units, per a follow-up Tweet from Musk. He changed his Twitter bio to "Perfume Salesman" and wrote that he "Can't wait for media stories tomorrow about $1M of Burnt Hair sold."

"Burnt Hair" sold out on October 18, per a Tweet from the billionaire.

Back in 2018, Musk's Boring Co. released a limited line of 20,000 flamethrowers to raise $10 million for its tunnel-building tests.

The billionaire has also released a couple of products hitting back at investors who express doubts about his car company: Tesla Tequila riffing on an April Fool's gag and a pair of satin shorts poking fun at short sellers.

Related: Tesla Billionaire Elon Musk's Demanding Daily Routine

Tesla Inc. is down 56% year over year.

Amanda Breen

Entrepreneur Staff

Senior Features Writer

Amanda Breen is a senior features writer at Entrepreneur.com. She is a graduate of Barnard College and received an MFA in writing at Columbia University, where she was a news fellow for the School of the Arts.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Side Hustle

Retirees Are Raking in Billions With These 4 Side Hustles: 'There's No Age Limit to Innovation'

Most Americans plan to work part-time in retirement — and the opportunities are endless.

Starting a Business

3 Steps You Can't Miss When Growing Your Business

There are many missteps you can take when growing your business, but there are also important steps you need to take. Don't miss one.

Business News

CVS Is Laying Off Nearly 3,000 Workers to Cut Costs

CVS is working on a multi-year mission to save $2 billion.

Growing a Business

How I Transformed My Business by Letting Go of Low-Value Tasks and Focusing on High-Impact Activities

Stop wasting time on $10 tasks, and focus on growing a $10 million business.

Thought Leaders

How to Build a Personal Brand Like Simon Sinek, Brené Brown and James Clear

Thought leaders like Simon Sinek and Brené Brown became known for one big idea, which helped them build authority and trust. By honing in on your unique strengths, accomplishments, and experiences and staying consistent, you can establish yourself as a go-to expert in your niche.