Get All Access for $5/mo

Are You Too Pushy? Many entrepreneurs mistake push for passion, turning off prospective customers.

The biggest problem with overselling is, you're so busytalking that you're not listening to your customer's needs.You can actually talk your way out of a sale by offering thecustomer too much information.

Think about buying a computer. Often computer salespeople spendso much time discussing RAM and megahertz that they never answerthe prospective customer's true questions and subsequently losethe sale.

So what's the answer? It's easy--shut up and listen. Askcustomers about their needs, and keep asking until you figure outhow you can fill those needs.

Excerpted from Get Smart: 365 Tips To Boost Your EntrepreneurialIQ

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Most Popular

See all
Fundraising

Working Remote? These Are the Biggest Dos and Don'ts of Video Conferencing

As more and more businesses go remote, these are ways to be more effective and efficient on conference calls.

By Bryan Lovgren
Growing a Business

The Best Way to Run a Business Meeting

All too often, meetings run longer than they should and fail to keep attendees engaged. Here's how to run a meeting the right way.

By Jacqueline Whitmore
Starting a Business

How to Find the Right Programmers: A Brief Guideline for Startup Founders

For startup founders under a plethora of challenges like timing, investors and changing market demand, it is extremely hard to hire programmers who can deliver.

By Vasily Voropaev
Productivity

My Employees Taught Me These 5 Lessons on Productivity

Entrepreneurs should focus on understanding and catering to individual work patterns and needs rather than enforcing one-size-fits-all productivity methods.

By Artis Rozentals
Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

By Eve Gumpel
Growing a Business

You Need an Advisory Team More Than Ever. Here's Why — and How to Run One Effectively.

The right advice, particularly in a company's early stages, can be an existential matter: how to surround yourself with the right minds.

By Kalon Gutierrez