You can be on Entrepreneur’s cover!

Floyd Mayweather, Kim Kardashian and Paul Pierce Among Celebrities Being Sued Over Alleged Involvement in Cryptocurrency Scheme The cryptocurrency company disputed the claims, saying the allegations are riddled with misinformation.

By Chloe Arrojado

entrepreneur daily

Katelyn Mulcahy | Getty Images

Last Friday, New York resident Ryan Huegerich filed a class-action lawsuit against several celebrities for promoting the cryptocurrency EthereumMax, and then selling it when prices increased. The lawsuit names celebrities such as Kim Kardashian, Floyd Mayweather and former ESPN sports commentator Paul Pierce, in addition to EthereumMax.

"The Company's executives, collaborating with several celebrity promoters, (a) made false or misleading statements to investors about EthereumMax through social media advertisements and other promotional activities and (b) disguised their control over EthereumMax and a significant percent of the EMAX Tokens that were available for public trading during the Relevant Period (the "Float")," the lawsuit alleges. "In truth, Defendants marketed the EMAX Tokens to investors so that they could sell their portion of the Float for a profit."

Related: The Blockchain Is Everywhere: Here's How to Understand It

The lawsuit was filed on behalf of those who invested in EthereumMax tokens between May 14, 2021 and June 27, 2021, the time during which celebrities promoted the cryptocurrency.

Kim Kardashian promoted EthereumMax through a post on Instagram Stories, writing, "Are you guys into crypto???? This is not financial advice but sharing what my friends just told me about the Ethereum Max token!" alongside the hashtag #AD, suggesting she was paid for the post.

Former ESPN commentator Paul Pierce also mentioned EthereumMax on social media, writing about the cryptocurrency during a dispute with the sports network.

Meanwhile, boxer Floyd Mayweather endorsed the token in his boxing match with YouTube star Logan Paul, where EthereumMax could be used to purchase tickets. The lawsuit claims that EthereumMax's trading volume "exploded" as a result of the publicity from Pierce and Mayweather.

"While Plaintiff and Class members were buying the inappropriately promoted EMAX Tokens, Defendants were able to, and did, sell their EMAX Tokens during the Relevant Period for substantial profits," the lawsuit states.

Related: How to Harness the Power of Blockchain Technology to Prime Your Business for the Future

EthereumMax's star-studded promotions have brought along some outside criticism. During a speech at the Cambridge International Symposium on Economic Crime, Britain Financial Conduct Authority chairman Charles Randell said Kardashian's post "may have been the financial promotion with the single biggest audience reach in history."

"Of course, I can't say whether [EthereumMax] is a scam. But social media influencers are routinely paid by scammers to help them pump and dump new tokens on the back of pure speculation," he said.

A statement from EthereumMax denied the allegations.

"The deceptive narrative associated with the recent allegations is riddled with misinformation about the EthereumMax project," the company said. "We dispute the allegations and look forward to the truth coming out."

Related: The 50 Richest People in Crypto

Chloe Arrojado

Entrepreneur Staff

Editorial Assistant

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Side Hustle

This Insurance Agent Started a Side Hustle Inspired By Nostalgia for His Home State — Now It Earns Nearly $40,000 a Month

After moving to New York City, Danny Trejo started a business to stay in touch with his roots — literally.

Growing a Business

24 Hours After a Grueling Session of Pickleball, He Invented Something That Makes Most People Better at the Addictive Sport

Veloz founder, president and CEO Mitch Junkins discusses the creation process behind his revolutionary paddle and shares his advice for other inventors hoping to make an overhead smash in their industry.


Employees Are Burning Out — and the Culprit Isn't What You Think

There's a type of stress that has a huge impact on employees' health, work performance and personal lives. Here's what it is and what you can do to combat it, both for yourself and your employees.

Business News

Elon Musk Says AI Technology Will Be Smarter Than 'Any Human' By 'Next Year'

The billionaire spoke about the rapid advancement of the technology in a livestream interview on X.

Business News

Google's 'Find My Device' Will Finally Roll Out to Android Phones. Here's Why It Was Delayed.

Both Android and Apple iOS users will receive unknown tracker alerts on the Find My Device network.