📺 Stream EntrepreneurTV for Free 📺

Google Is Piloting a 'Remove Results' Feature So You Can Remove Search Results With Your Personal Information The new tool started to roll out in Europe and the U.S. this week.

By Emily Rella

entrepreneur daily
Christophe Gateau/picture alliance via Getty Images
Christophe Gateau/picture alliance via Getty Images

It's been said that once something is put on the internet, it lives there forever.

But thanks to Google's newest rollout, unsavory personal information that you'd rather not have out there for the masses might be able to be scrapped for good.

Google has started piloting a new tool called the "remove result" button which will allow users to remove results from showing up on the search engine that contains personal information.

Information eligible for removal includes phone numbers, home addresses, email addresses, social security numbers, bank account numbers, credit card numbers, and medical records.

The new tool started to roll out in Europe and the U.S. this week.

Users can also request that information deemed illegal or outdated be removed, up to Google's discretion.

"At Google, we strongly believe in open access to information, and we also have a deep commitment to protecting people — and their privacy — online," Danielle Romain, VP of Trust at Google said earlier this year when the concept was first announced. "These changes are significant and important steps to help you manage your online presence — and we want to make sure it's as easy as possible for you to be in control."

In order to use the feature, those who have access can click the three dots that appear in the top right of the Google search result page which will bring them to a drop-down menu.

via Google

From there, users can click "about this result" and then "remove result," which will send through a request to Google which must be approved before the result is completely taken off.

Google did note that the tool is to be used sparingly, so as to not limit the "availability of other information that is broadly useful."

Google's parent company, Alphabet, was down just under 29% in a one-year period as of Thursday morning.

Emily Rella

Entrepreneur Staff

Senior News Writer

Emily Rella is a Senior News Writer at Entrepreneur.com. Previously, she was an editor at Verizon Media. Her coverage spans features, business, lifestyle, tech, entertainment, and lifestyle. She is a 2015 graduate of Boston College and a Ridgefield, CT native. Find her on Twitter at @EmilyKRella.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick


Franchising Is Not For Everyone. Explore These Lucrative Alternatives to Expand Your Business.

Not every business can be franchised, nor should it. While franchising can be the right growth vehicle for someone with an established brand and proven concept that's ripe for growth, there are other options available for business owners.

Business News

Passengers Are Now Entitled to a Full Cash Refund for Canceled Flights, 'Significant' Delays

The U.S. Department of Transportation announced new rules for commercial passengers on Wednesday.

Business News

Elon Musk Tells Investors Cheaper Tesla Electric Cars Should Arrive Ahead of Schedule

On an earnings call, Musk told shareholders that Tesla could start producing new, affordable electric cars earlier than expected.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.


Why Companies Should Prioritize Emotional Intelligence Training Alongside AI Implementation

Emotional intelligence is just as important as artificial intelligence, and we need it now more than ever.