Keys to a Successful Crowdfunding Campaign For entrepreneurs, crowdfunding is more than just raising money.

By Ceren Cubukcu

This story originally appeared on Personal Branding Blog

Crowdfunding is not only about raising money for entrepreneurs. It is much more than that. Creating a crowdfunding campaign actually allows you to see the interest in your product as well as enables you to get feedback and develop it even more before the actual launch. If your campaign becomes successful, it means that you actually built a customer base too because most probably people who support your campaign would like to purchase your product after the launch. Therefore, it is essential to develop a well-tailored crowdfunding campaign. Keep reading below to find some tips for it.

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1. Choose your platform wisely.

Do your research and choose the platform that fits your product and your needs at the same time. There are some famous platforms which receive a lot of traffic but at the same time there are hundreds and even thousands of projects in these platforms. Therefore, getting noticed among these platforms may be difficult. For this reason, choosing a smaller but specialized platform can be a better option, especially if your project is in a specialized area.

2. Have a prototype, not only an idea.

An idea by itself is not enough because everybody has many great ideas. The important part is to turn that idea into reality. Show everyone that you took the time and energy to invest in your idea. Design, develop and test your product. Finally, have a prototype to show others so they can also invest in your innovation and you can develop it more. It would be beneficial for you, if you also have a launch plan and share these plans in your crowdfunding campaign.

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3. How you present makes the difference.

Not just upload a PPT presentation or a boring video, include both! Tell your story and keep your message personal. Make a connection with other people and explain others why you are doing this so they can feel themselves part of something bigger and exciting. Try to touch other people's lives with your story. As a result, they can find a reason to support you.

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4. Update your supporters.

Interact with your supporters and answer any questions they may have. Also, if they make a positive comment about your project, don't forget to thank them. After your campaign is over, don't leave them on dark. Try to engage with them through social media, thank you emails or newsletters to keep them in the loop. Send them updates about how your project is going and plans about your launch. You can create a countdown clock to increase excitement about your launch date.

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