Get All Access for $5/mo

Yes, You Should Wash Your Jeans, Says the CEO of Levi's. But His Unexpected Method Might Raise Some Eyebrows. Laundering denim is a controversial subject.

By Amanda Breen Edited by Jessica Thomas

Key Takeaways

  • In 2014, Levi's CEO Charles Bergh said that "real denim aficionados" would never put their jeans in a washing machine.
  • Today, Bergh defends that stance, but he also recommends alternative ways to maintain your denim's hygiene.

People can't seem to agree on washing jeans: Some launder their denim after each wear, after every few, or not at all.

Levi Strauss & Co. CEO Charles Bergh discredits the latter option: You definitely should wash your jeans, he says, though not any old method will do, CNBC reported.

Image Credit: Mint | Getty Images

Related: Levi's AI Models, Meant to Up Diversity, Raise Serious Questions

Where does all the confusion over jean hygiene come from? It might have something to do with a conversation Bergh had back in 2014; the CEO revealed he was wearing an eight-year-old pair of jeans that had "yet to see a washing machine" — and that "real denim aficionados" will tell you never to wash your jeans.

"There is one rule to washing your jeans: Do it as seldom as possible to preserve their shape, quality and color," fashion stylist Rinske Fris told Real Simple last year. "This is especially true when it comes to dry denim, which gets its good looks and personality by wearing — not washing."

Washing jeans has a significant impact on the clothing's carbon footprint too, Bergh told CNBC. A single cycle in the washing machine can use as many as 40 gallons of water, National Geographic reported.

Related: Rare Vintage Levi's Sell for More Than $87,000 at Auction

Bergh maintains that jeans should never be washed in a machine — with an important clarification. He spot-cleans them, or "if they get really gross," he'll "wash them in the shower," per the outlet. Yes, the CEO suggests wearing your jeans into the shower and lathering them with soap as you would the rest of your body to keep them clean.

Amanda Breen

Entrepreneur Staff

Senior Features Writer

Amanda Breen is a senior features writer at Entrepreneur.com. She is a graduate of Barnard College and received an MFA in writing at Columbia University, where she was a news fellow for the School of the Arts.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Leadership

Visionaries or Vague Promises? Why Companies Fail Without Leaders Who See Beyond the Bottom Line

Visionary leaders turn bold ideas into lasting impact by building resilience, clarity and future-ready teams.

Marketing

5 Critical Mistakes to Avoid When Giving a Presentation

Are you tired of enduring dull presentations? Over the years, I have compiled a list of common presentation mistakes and how to avoid them. Here are my top five tips.

Science & Technology

5 Automation Strategies Every Small Business Should Follow

It's time we make IT automation work for us: streamline processes, boost efficiency and drive growth with the right tools and strategy.

Business News

Former Steve Jobs Intern Says This Is How He Would Have Approached AI

The former intern is now the CEO of AI and data company DataStax.

Side Hustle

'Hustling Every Day': These Friends Started a Side Hustle With $2,500 Each — It 'Snowballed' to Over $500,000 and Became a Multimillion-Dollar Brand

Paris Emily Nicholson and Saskia Teje Jenkins had a 2020 brainstorm session that led to a lucrative business.

Green Entrepreneur®

How Global Business Leaders Can Build a Sustainable Supply Chain

Businesses can build sustainable supply chains by leveraging technology to reduce environmental impact, optimize resources and track emissions while balancing operational efficiency and sustainability goals.