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Big Ads Large ads equal large response

The larger your print ad, the more likely it will be noticed.But you'll pay more for a large ad. In general, go for thelargest ad you can afford. It will increase the impact of your adand lead to greater response. It also gives you more room forinformation on your product service along with that eye-catchingvisual.

Excerpted from Knock-Out Marketing: Powerful Strategies to PunchUp Your Sales

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