Don't Underprice Yourself New businesses in particular tend to price themselves too cheaply.
They may start off getting lots of work...and slaving away toget it all done. Then they realize they're not making enoughmoney to justify their expenditure of energy. Avoid the temptationto underprice to get your business started. You'll find it hardto raise prices too quickly, so you'll pay for your mistake foryears.
Excerpted from Knock-Out Marketing: Powerful Strategies to PunchUp Your Sales