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Operation Mailing List

It's not hard to get on mailing lists without giving away who you're working for.

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Crafty businesspeople have some business cards printed up withtheir home addresses and a foggy title like "marketconsultant" or "distribution analyst." They may usetheir son's or daughter's first name. You get competitiveliterature sent to your home without your opponent identifying youand purging you from the list. Oh yeah, and make sure to drop thecard unnoticed on your target's table so you don't getspotted and identified at your own booth later in the show.

Excerpted from Knock-Out Marketing: Powerful Strategies to PunchUp Your Sales

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