Choosing Your Business Name What you call your business matters more than you think.

Aug 7, 2001

A carefully considered name is key to consumer recognition andrecall. Poorly named products or businesses often fail becausethere is no memory connection. Great names build imagery in theminds of consumers. Good names are also easy to pronounce.Customers are less likely to ask for something by name if theycan't figure out how the heck to say it. Great names also growwith a company.

Excerpted from 303 Marketing Tips: Guaranteed To Boost YourBusiness

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