Choosing Your Business Name

What you call your business matters more than you think.

Aug 7, 2001

A carefully considered name is key to consumer recognition andrecall. Poorly named products or businesses often fail becausethere is no memory connection. Great names build imagery in theminds of consumers. Good names are also easy to pronounce.Customers are less likely to ask for something by name if theycan't figure out how the heck to say it. Great names also growwith a company.

Excerpted from 303 Marketing Tips: Guaranteed To Boost YourBusiness

Editor's Pick

Everyone Wants to Get Close to Their Favorite Artist. Here's the Technology Making It a Reality — But Better.

The Highest-Paid, Highest-Profile People in Every Field Know This Communication Strategy

After Early Rejection From Publishers, This Author Self-Published Her Book and Sold More Than 500,000 Copies. Here's How She Did It.

6 Questions to Ask Before You Begin Your Franchise Search

Having Trouble Speaking Up in Meetings? Try This Strategy.

He Names Brands for Amazon, Meta and Forever 21, and Says This Is the Big Blank Space in the Naming Game

Most Popular

See all

Leadership

How to Detect a Liar in Seconds Using Nonverbal Communication

There are many ways to understand if someone is not honest with you. The following signs do not even require words and are all nonverbal queues.

By Don Weber

Business News

American Airlines Sued After Teen Dies of Heart Attack Onboard Flight to Miami

Kevin Greenridge was traveling from Honduras to Miami on June 4, 2022, on AA Flight 614 when he went into cardiac arrest and became unconscious mid-flight.

By Emily Rella

Business News

Singer Jewel Says Her Mom Allegedly Stole $100 Million From Her: 'I Woke Up and Realized She Embezzled All of My Money.'

The singer opened up about her estrangement from her mom and the alleged theft on the 'Verywell Mind Podcast.'

By Sam Silverman

Business News

'Click to Cancel' Rule Could End the Cycle of Subscription Traps

The Federal Trade Commission proposed a new rule that intends to make it just as easy for subscribers to cancel their subscriptions as it was to sign up.

By Madeline Garfinkle

Business Process

Why Embracing Chaos is Crucial to Your Success and Longevity

Chaos engineering is a popular idea in software engineering, centered around the premise that deliberately breaking a system to gain information will ultimately help improve that system's resiliency. Given the uncertainty of our times, CEOs might want to apply this type of approach in their corporate sustainability strategies.

By Max Kraynov