Go On a Niche Hunt Go beyond single-niche marketing and develop several niches.

Nov 7, 2001

Share

Don't get attached to one segment of the marketplace justbecause it's bringing in profits right now. Develop severalniches. Remember that the economy is constantly in flux and thatthe customers who are brining in the most revenues for your companytoday may not be your best customers in the future. By catering toseveral niche markets , you can avoid disaster if your main marketdisappears.

Excerpted from 303 Marketing Tips: Guaranteed To Boost YourBusiness

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

This Mom's Side Hustle Selling a $600 Children's Toy Became a Business Making Over $1 Million a Year: 'There Is a Lot to Love'
Looking for a Remote Job? A New Survey Says It Could Be Harder to Find Than You Think.
A Teen With Cerebral Palsy Pitched a Creative Product in School. He Got a B- — Then Grew the Business to $5 Million a Year Anyway.
I Made $1 Million in 20 Minutes — Here's How I Did It and What They Don't Tell You About 'Overnight' Success
A New IKEA Study Reaffirms Why My Company Will Never Adopt a 4-Day Workweek
Taco Bell Is Teaming Up With a Major AI Firm to Speed Up Service — And Increase Accuracy

Most Popular

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Leadership

W.A.I.T. Before You Speak — and Make Every Conversation More Impactful

When professionals embrace silence and intentional communication, they create space for innovation, trust and more meaningful conversations.

By Michel Koopman

Growing a Business

More Than a Quarter of Your Email List May Be Bad – Here Are 5 Ways to Clean It

At least 28% of your email list could have gone bad over the past year. Do these simple things to clean it up and stop sending emails into a void.

By Liviu Tanase

Business News

Warren Buffett's Berkshire Hathaway March Madness Bracket Contest Finally Has a $1 Million Winner After a Decade of Chances: 'We Hit the Sweet Spot This Year'

Buffett recently said that he was hoping this would finally be the year.

Growing a Business

What's the Best Way to Start a Business? The Answer Isn't Creating a Flashy Product — It's This

Avoid the costly pitfalls of overbuilding products too soon and better understand your customers by focusing on your service, not your product.

By Rob Grazioli

Business News

'We're Going to Be Fighting for the Survival of Humanity': Netflix Co-Founder Donates $50 Million to Alma Mater for AI Initiative

Reed Hastings co-founded Netflix in 1997 and spent 25 years as CEO.