A cardinal rule for successful entrepreneurs is "find a market niche."
Specialization in a product area can make you the recognizedexpert. If you try to compete in an entire category, your messagemay be so scattered that customers will flock to other companiesthat specialize in niches within your category. You can't beeverything to everybody. Be happy being everything to a fewpeople.
Excerpted from 303 Marketing Tips: Guaranteed To Boost YourBusiness
Press coverage can help your brand gain visibility and increase credibility — but not if no one sees it. What can you do to get more value from the media placements you've worked so hard to earn?
We've all seen what self-made millionaires look like on TV, but it's a lot more subtle than that. Brian Tracy researched what small daily habits these successful entrepreneurs adopted on their journey from rags to riches.
Despite the push toward chatbots and technology-driven customer service, nothing can replace determining what your customers want through personal social interaction.
By Brent Ritz
'Gunther's Millions' is set to unpack the pooch's mysterious fortune and what those around him have done with his inheritance.
When striving for success, it is easy to forget about your mental and physical health. But without health, you cannot fully succeed. Follow these ten lifestyle strategies for success in your personal and professional life.
By Kelly Hyman
