Specialize in a Niche Market
A cardinal rule for successful entrepreneurs is "find a market niche."
Specialization in a product area can make you the recognizedexpert. If you try to compete in an entire category, your messagemay be so scattered that customers will flock to other companiesthat specialize in niches within your category. You can't beeverything to everybody. Be happy being everything to a fewpeople.
Excerpted from 303 Marketing Tips: Guaranteed To Boost YourBusiness