📺 Stream EntrepreneurTV for Free 📺

New Google Policy Means Users Who Make This Mistake With Their Accounts Will Lose Access to Them Forever The company wants to mitigate account security risks.

By Amanda Breen

entrepreneur daily
NurPhoto | Getty Images

Having multiple Google accounts, whether for personal or business use, can be convenient and practical.

But the days of forgetting about one of those accounts for a long time without consequence are over: Google announced Tuesday it will begin deleting accounts that have remained inactive for two years or more.

Related: Ex-Google Employee Brutally Documents Mass Layoffs | Entrepreneur

The new policy, which is effective immediately — though accounts won't be deleted until December — aims to reduce security risks. It takes the company's policy of erasing users' data from inactive accounts, announced in 2020, up a notch, CNN Business reported.

Users of at-risk accounts will receive multiple warning notifications sent to their account email and recovery email before their deletion. The removal of dormant accounts will also take place in stages; the first accounts to go will be those that were created and never accessed again.

But the policy only extends to personal accounts, not those associated with organizations like businesses or schools.

Related: Here's How to Stop Third Parties From Reading Your Gmail

According to the company, signing into your Google account at least once every two years is the easiest way to keep it active, and users with existing subscriptions set up through their accounts don't need to worry either, as that also counts as activity.

Amanda Breen

Entrepreneur Staff

Senior Features Writer

Amanda Breen is a senior features writer at Entrepreneur.com. She is a graduate of Barnard College and received an MFA in writing at Columbia University, where she was a news fellow for the School of the Arts.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Growing a Business

This Is the Overlooked Partnership You Need to Overhaul Your Growth Strategy

One beneficial relationship could make the difference when it comes to engaging more customers and lifting your company to new heights.

Devices

Working Late? This Charging Pad and Nightlight Combo is $60 Off.

Get your bedside table up to snuff with this clever device.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Marketing

How New Businesses Can Create a Content Marketing Strategy

Follow these steps to develop and execute an effective content marketing plan for your business.

Business News

James Clear Explains Why the 'Two Minute Rule' Is the Key to Long-Term Habit Building

The hardest step is usually the first one, he says. So make it short.