Get All Access for $5/mo

OnlyFans to Offer Shopping Through Partnership With Spring Creators will be able to sell merch directly from their pages.

By Steve Huff

Phillip Faraone / Stringer | Getty Images

You'll soon be able to buy merch on OnlyFans (OF). The platform has partnered with Spring — the retail platform formerly known as TeeSpring — to let OF creators sell products to fans.

Creators who choose to activate the store function will display available products and link to the connected Spring page. This way, OnlyFans creators will be able to sell physical (and digital) products.

OnlyFans achieved widespread notoriety through adult content, but creators using the platform run the gamut from adult entertainers to professional athletes. They can already sell videos, images and messages to subscribers paying from $5 to $50 monthly subscription fees, taking a 20% commission in the process.

In a press release, OF chief executive Ami Gans said the partnership came about in part thanks to a "creator community ... looking for merchandise options to be able to share another side of their business with fans."

According to the Financial Times:

OnlyFans counts 220 [million] overall users, with more than 3 [million] of them creating content in 2022. In September, the British company reported revenues for 2021 of $932 [million], with pre-tax profits of $433 [million].

Spring integration will give creators the same rates as any other shop connected to the retail platform. Income is directly connected to production costs. Shop owners profit from the difference between an item's base cost and creator markups.

Creators will be able to choose from a wide variety of products, including hoodies, t-shirts, mugs, pillows, and iPhone cases.

Steve Huff

Entrepreneur Staff

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Science & Technology

5 Automation Strategies Every Small Business Should Follow

It's time we make IT automation work for us: streamline processes, boost efficiency and drive growth with the right tools and strategy.

Business News

Former Steve Jobs Intern Says This Is How He Would Have Approached AI

The former intern is now the CEO of AI and data company DataStax.

Side Hustle

'Hustling Every Day': These Friends Started a Side Hustle With $2,500 Each — It 'Snowballed' to Over $500,000 and Became a Multimillion-Dollar Brand

Paris Emily Nicholson and Saskia Teje Jenkins had a 2020 brainstorm session that led to a lucrative business.

Business Process

How CEOs Can Take Control of Their Emails and Achieve Inbox Zero

Although there are many methodologies that leaders can use to manage their emails effectively, a consistent and thought-through process is the most effective way to systemize and respond to emails and is a step of stewardship for the effective leader.

Leadership

Visionaries or Vague Promises? Why Companies Fail Without Leaders Who See Beyond the Bottom Line

Visionary leaders turn bold ideas into lasting impact by building resilience, clarity and future-ready teams.

Marketing

5 Critical Mistakes to Avoid When Giving a Presentation

Are you tired of enduring dull presentations? Over the years, I have compiled a list of common presentation mistakes and how to avoid them. Here are my top five tips.