Famed Princess Diana Sweater Fetches Record-Breaking $1.1 Million at Auction The pullover garment was worn by the Princess of Wales on two different occasions.

By Emily Rella

Opinions expressed by Entrepreneur contributors are their own.

A piece of royal history broke records at auction last week when the late Princess Diana's beloved sheep sweater sold for over $1 million.

The Warm & Wonderful brand sweater that the then-19-year-old infamously wore to see her soon-to-be husband (now King Charles III) play polo in 1981 fetched $1.1 million when bidding closed on September 14.

The pullover red "black sheep" sweater is adorned with little white sheep silhouettes all over it except for one very bold black sheep hidden in the rows of white sheep.

Diana, Princess of Wales, wearing 'Black sheep' wool jumper by Warm and Wonderful to Windsor Polo, June 1981 (Getty Images)

The symbolism was thought to be purposeful, as Diana was often seen as the "black sheep" with her outspoken candor and rebellious fashion choices.

Related: 9 Princess Diana Quotes to Inspire You to Be a Better Person

Diana wore the sweater for a second time two years later once she was married to Charles, this time with a long black bow near the collar of a white shirt she wore underneath.

The sweater was sent back to Warm & Wonder designers Joanna Osborne and Sally Muir for repair but the two decided to just knit Diana a new one altogether. The original was simply forgotten about and left in Osborne's attic, where it was found 40 years later.

Diana, Princess of Wales, Prince Charles and Sarah Ferguson attend a polo match at Smith's Lawn, Guards Polo Club, in Windsor, June 1983 (Getty Images)

"When you're a royal, you have access to any fashion you possibly want," Cynthia Houlton, SVP and global head of fashion and accessories at Sotheby's said in a release. "She didn't need that sweater; she didn't need to replace it. It's not Chanel; it's not custom. Not only did she want it replaced, but two years later she actually wore it."

Related: Prince William Inherited a $1 Billion Estate: See Photos

According to ArtNews, the sweater was expected to sell for roughly $80,000.

The sheep sweater beat out Kurt Cobain's green cardigan for the most expensive sweater sold via auction. Cobain's cardigan fetched an estimated $334,000 in 2019.

Emily Rella

Senior News Writer

Emily Rella is a Senior News Writer at Entrepreneur.com. Previously, she was an editor at Verizon Media. Her coverage spans features, business, lifestyle, tech, entertainment, and lifestyle. She is a 2015 graduate of Boston College and a Ridgefield, CT native. Find her on Twitter at @EmilyKRella.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Business News

Your Website Traffic Will Vanish in 2025. Do This Now!

The era of easy website traffic is over. AI-driven search slashes organic traffic, but I'll show you how to adapt, optimize, and thrive in 2025!

Business News

Citigroup Eliminated More Jobs This Week. Here's Which Roles Were Affected.

Citigroup aims to cut 20,000 jobs by 2026 and is now more than halfway to its goal.

Growing a Business

Entrepreneurs Should Invest in Service, Not Just Sales — Here's How to Build a Customer-First Business

A customer-first business strategy that prioritizes exceptional service, empowers employees and leverages feedback can transform satisfied customers into loyal advocates, driving sustainable, long-term growth.

Growing a Business

8 Winning Strategies for Succeeding in a Hyper-Competitive Market

This article highlights essential considerations and powerful strategies for excelling in a fiercely competitive and oversaturated market.