TCBY Turnaround <b></b>

Mar 26, 2002

Share

Salt Lake City--Before Mrs. Fields Famous Brands acquiredthe ailing yogurt chain, sales were melting away, but nowthere's a new TCBY. In fact, the new look has contributed to asales turnaround of more than 15 percent since fourth quarter 2000.This marks the first time in eight years that TCBY has shown asales increase in year-over-year basis.

Gone are the pink and green color scheme and original logo;they've since been replaced with new counters, chairs, ceilingfans and wall clocks. Another addition is Arthur's Corner, aplace where children can eat their treats while coloring orwatching "Arthur" videos. -QSR

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

This Mom's Side Hustle Selling a $600 Children's Toy Became a Business Making Over $1 Million a Year: 'There Is a Lot to Love'
Looking for a Remote Job? A New Survey Says It Could Be Harder to Find Than You Think.
A Teen With Cerebral Palsy Pitched a Creative Product in School. He Got a B- — Then Grew the Business to $5 Million a Year Anyway.
I Made $1 Million in 20 Minutes — Here's How I Did It and What They Don't Tell You About 'Overnight' Success
A New IKEA Study Reaffirms Why My Company Will Never Adopt a 4-Day Workweek
Taco Bell Is Teaming Up With a Major AI Firm to Speed Up Service — And Increase Accuracy

Most Popular

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Leadership

W.A.I.T. Before You Speak — and Make Every Conversation More Impactful

When professionals embrace silence and intentional communication, they create space for innovation, trust and more meaningful conversations.

By Michel Koopman

Growing a Business

More Than a Quarter of Your Email List May Be Bad – Here Are 5 Ways to Clean It

At least 28% of your email list could have gone bad over the past year. Do these simple things to clean it up and stop sending emails into a void.

By Liviu Tanase

Business News

Warren Buffett's Berkshire Hathaway March Madness Bracket Contest Finally Has a $1 Million Winner After a Decade of Chances: 'We Hit the Sweet Spot This Year'

Buffett recently said that he was hoping this would finally be the year.

Business News

Amazon CEO Andy Jassy Says the 'Way to Get Ahead' at Amazon Isn't By Overseeing a 'Giant Team and Fiefdom'

Jassy spoke out in a leaked recording against having a heavy layer of middle management at Amazon.

By Sherin Shibu

Growing a Business

What's the Best Way to Start a Business? The Answer Isn't Creating a Flashy Product — It's This

Avoid the costly pitfalls of overbuilding products too soon and better understand your customers by focusing on your service, not your product.

By Rob Grazioli