Mastering the Art of Persuasion It's an effective way to get your point of view across to customers and clients.

According to Webster's Dictionary, manipulation isthe act of using any means necessary to force a person to dosomething that fulfills your needs, whether or not it's in hisor her best interest. Persuasion is the art of guiding someonethrough a logical progression of thoughts so that he may arrive ata conclusion that complements your views but is also in his ownbest interest. Persuasion enables other people to understand whatyou're saying and what you're feeling, and it motivatesthem to do what you believe is in their best interest.

Excerpted from Attracting & Rewarding OutstandingEmployees

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Business News

AI Is Going to 'Replace Everybody' in Several Fields, According to the 'Godfather of AI.' Here's Who He Says Should Be 'Terrified.'

Geoffrey Hinton, called the "Godfather of AI" due to his pioneering work on AI, says some fields face a heavier risk of replacement due to automation.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Business News

Meta Is Reportedly Planning to Release New AI Smart Glasses With Oakley and Prada

The Oakley Meta AI glasses are expected to cost more than the Ray-Ban Metas.

Taxes

Why New Tax Rules Could Be a Game Changer for Your Business

With the One Big Beautiful Bill Act making its way through Congress, entrepreneurs need to be ready for significant tax policy changes.

Business News

Duracell Accuses Energizer of 'Blatantly False Advertising' in Latest Legal Battle

Duracell and Energizer have been suing each other over advertising claims for years.

Leadership

The CEO's Guide to Thriving as a First-Time Parent

The unexpected ways parenthood makes you a better leader.