Cyber Week Sale! 50% Off All Access

Starbucks Tests Ordering Drinks Through Facebook and Instagram Starbucks is making it easier to order popular, off-menu drinks.

By Euni Han

Opinions expressed by Entrepreneur contributors are their own.

SOPA Images | Getty Images

Starting Tuesday, Starbucks customers can swipe images on Facebook and Instagram that will take them to a special Starbucks webpage to order either an Iced Matcha Latte with Chai or the Pink Drink Remixed, reports CNN.

Both drinks are seeing big demand. The matcha-chai drink gained a following earlier this year after a mention by TikToker Robin Swann:

"I recently discovered the best drink in the world … Iced Matcha Latte with two pumps of chai, tastes like drinking the moon herself."

Related: Starbucks Customers Are Furious Over Menu Item Shortages

Singer Lizzo also posted a video of herself with the light green beverage, whispering "Try it."

The Pink Drink Remixed, meanwhile, is a variation on the company's Pink Drink which has been on the menu since 2017: a Strawberry Acai drink with a coconut milk base. In 2016, the Pink Drink developed a fan base after customers substituted coconut milk instead of water. The current "Remixed" version improves on it by adding a topping of vanilla sweet cream cold foam.

Starbucks CEO Kevin Johnson says customized drinks helped raise the company's spending-per-order in the first quarter of the year. And the company's taking note, says spokesperson Sanja Gould.

"Anything that we can do to help the [employee] and customer experience, we definitely want to do."

Gould says the test run on social media sites simplifies the ordering process for both sides by allowing customers to click and order rather than having to specify all details of the drink.

Gould wouldn't say, however, how long the drinks will be available.

Related: The Best Coffee to Kickstart Your Workday

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Business News

Another '30 Under 30' Recipient Was Arrested For Fraud—And She's Not the Only One. Here Are 6 Other Former Honorees Who Turned Out to Be Felons.

From promising prodigies to notorious felons, these are the most infamous former "30 Under 30" honorees who went from celebrated entrepreneurs to convicted criminals.

Growing a Business

How to Eliminate Unnecessary Tasks and Focus on What Really Matters

Hack away at the unessential and reclaim your time.

Growing a Business

Who Shapes a Brand — The Leader or the Audience? Here's What Really Determines Success.

Great brands thrive at the crossroads of leadership vision and audience engagement, balancing strategic direction with real-time feedback to stay authentic, relevant and trusted.