'Historically Unprecedented Demand': Taylor Swift Fans Caused Ticketmaster's Site To Crash Over 5000 Times Millions storm the site for pre-sale tickets to "The Eras Tour." Some fans are locked out for hours.

By Jonathan Small

Taylor Swift may sing "I'm the problem, it's me," but her rabid fans have a real problem with Ticketmaster.

Pre-sales for Taylor Swift's "The Eras Tour" went on sale this morning in select cities, causing the Ticketmaster's website to crash over 5000 times before 2 pm, according to Downdetector.com.

Ticketmaster initially denied it had any trouble with its site, telling CNN, "the site is not down" and "people are actively purchasing tickets."

But later in the afternoon, the ticket-selling giant admitted to being overwhelmed by the Taylor Swift ticket tsunami. In a statement on Twitter, Ticketmaster said that "there has been historically unprecedented demand with millions showing up to buy tickets for TaylorSwiftTix presale."

Ticketmaster asked ticket buyers, many trapped in hours-long queues, to "please hang tight," causing some bad blood with the fans.

Even politicians piled on.

In an apparent dig at Ticketmaster, White House Chief of Staff Ronald Klain boasted that even the government's loan forgiveness site was superior.

Ticketmaster makes changes

By late afternoon, Ticketmaster responded to the onslaught, moving its West Coast sales in Los Angeles, Las Vegas, Santa Clara, and Seattle, originally scheduled for 10 am PT, to 3 pm PT.

It also moved the Capital One presale from Tuesday to Wednesday, Nov. 16, at 2 pm local time.

The U.S. portion of "The Eras Tour" begins March 18 at the State Farm Stadium in Glendale, Arizona, and wraps August 5 at SoFi Stadium in Los Angeles.

Jonathan Small

Entrepreneur Staff

Founder, Strike Fire Productions

Jonathan Small is a bestselling author, journalist, producer, and podcast host. For 25 years, he has worked as a sought-after storyteller for top media companies such as The New York Times, Hearst, Entrepreneur, and Condé Nast. He has held executive roles at Glamour, Fitness, and Entrepreneur and regularly contributes to The New York Times, TV Guide, Cosmo, Details, Maxim, and Good Housekeeping. He is the former “Jake” advice columnist for Glamour magazine and the “Guy Guru” at Cosmo.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Buying / Investing in Business

Former Zillow Execs Target $1.3T Market

Co-ownership is creating big opportunities for entrepreneurs.

Side Hustle

She Quit Her Job at Trader Joe's After Starting a Side Hustle With $800 — Then She and Her Brother Grew the Business to $20 Million

Jaime Holm and Matt Hannula teamed up to build a business in an industry that "didn't exist" yet.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Business News

Microsoft Is Laying Off Over 6,000 Employees, About 3% of Its Workforce. Here's Why.

The company said the cuts will affect all divisions and locations, with a focus on managers.

Business News

Nissan Is Doubling Its Initial Layoff Announcement, Cutting 20,000 Jobs: 'A Wake-Up Call'

The automaker is dealing with slowing sales and a recent failed merger with Honda.

Growing a Business

This Local Bakery Has Lines Out the Door. Here Are the Secrets to Its Success.

Known for its viral flat croissants and innovative desserts, Alexander's Patisserie also excels in hands-on leadership and team culture.