'Historically Unprecedented Demand': Taylor Swift Fans Caused Ticketmaster's Site To Crash Over 5000 Times Millions storm the site for pre-sale tickets to "The Eras Tour." Some fans are locked out for hours.

By Jonathan Small

Taylor Swift may sing "I'm the problem, it's me," but her rabid fans have a real problem with Ticketmaster.

Pre-sales for Taylor Swift's "The Eras Tour" went on sale this morning in select cities, causing the Ticketmaster's website to crash over 5000 times before 2 pm, according to Downdetector.com.

Ticketmaster initially denied it had any trouble with its site, telling CNN, "the site is not down" and "people are actively purchasing tickets."

But later in the afternoon, the ticket-selling giant admitted to being overwhelmed by the Taylor Swift ticket tsunami. In a statement on Twitter, Ticketmaster said that "there has been historically unprecedented demand with millions showing up to buy tickets for TaylorSwiftTix presale."

Ticketmaster asked ticket buyers, many trapped in hours-long queues, to "please hang tight," causing some bad blood with the fans.

Even politicians piled on.

In an apparent dig at Ticketmaster, White House Chief of Staff Ronald Klain boasted that even the government's loan forgiveness site was superior.

Ticketmaster makes changes

By late afternoon, Ticketmaster responded to the onslaught, moving its West Coast sales in Los Angeles, Las Vegas, Santa Clara, and Seattle, originally scheduled for 10 am PT, to 3 pm PT.

It also moved the Capital One presale from Tuesday to Wednesday, Nov. 16, at 2 pm local time.

The U.S. portion of "The Eras Tour" begins March 18 at the State Farm Stadium in Glendale, Arizona, and wraps August 5 at SoFi Stadium in Los Angeles.

Jonathan Small

Entrepreneur Staff

Editor in Chief of Green Entrepreneur

Jonathan Small is editor-in-chief of Green Entrepreneur, a vertical from Entrepreneur Media focused on the intersection of sustainability and business. He is also an award-winning journalist, producer, and podcast host of the upcoming True Crime series, Dirty Money, and Write About Now podcasts. Jonathan is the founder of Strike Fire Productions, a premium podcast production company. He had held editing positions at Glamour, Stuff, Fitness, and Twist Magazines. His stories have appeared in The New York Times, TV Guide, Cosmo, Details, and Good Housekeeping. Previously, Jonathan served as VP of Content for the GSN (the Game Show Network), where he produced original digital video series.

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