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2024 Could Be the Year that Makes or Breaks a Lot of Small Businesses, According to a New Report About a third of small business owners indicated on a Slack survey that they aren't sure if their businesses will survive the year.

By Sherin Shibu

Key Takeaways

  • About one-third of small businesses surveyed said they are struggling to stay afloat this year.
  • Business owners cited the pandemic, higher inflation rates, and a more difficult job market as reasons.
  • Still, most respondents remained optimistic about the state of their business.
entrepreneur daily

A recent survey from workplace messaging company Slack found that 2024 could be a pivotal year for many small businesses.

Slack surveyed 2,000 small business owners, half of whom were in the tech or retail sectors, and mapped out several trends about the state of small businesses going into 2024. More than one-third of respondents (32%) stated that they aren't sure if their businesses will make it through this year, and 38% said that they were more worried about their business this year than they were at the start of 2023.

The small business owners surveyed blamed a tough job market, rising inflation, and residual effects from the pandemic, all of which are making them more worried now than they were last year.

The pandemic reshuffled the labor force as nearly 100 million workers quit their jobs from 2021 to 2022; the professional and business services sectors consistently experienced labor shortages during that time and afterward. Factors like rising rents pushed U.S. inflation higher than expected in January.

Still, the majority of respondents (71%) remained optimistic about how their businesses will fare this year, and 26% said they were less worried now than they were last year.

Related: 55 Small Business Ideas to Start in 2024

Regardless of whether or not they felt worried or optimistic, almost 75% of small business owners stated that they are still working hard to improve their impact, prepare for emergencies, and broaden their business.

Related: 24 Money-Making Business and Side Hustle Ideas to Start in 2024

Jaime DeLanghe, vice president of product management at Slack, told Salesforce that the outcomes of the survey show that small business owners want to "maximize efficiency with limited resources."

Another recent report surveying small businesses from Intuit QuickBooks showed that the top priority of small business owners this year is increasing revenue, ahead of other goals like launching new products.
Sherin Shibu

Entrepreneur Staff

News Reporter

Sherin Shibu is a business news reporter at She previously worked for PCMag, Business Insider, The Messenger, and ZDNET as a reporter and copyeditor. Her areas of coverage encompass tech, business, strategy, finance, and even space. She is a Columbia University graduate.

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