📺 Stream EntrepreneurTV for Free 📺

TikTok Exposes Hidden Symbol Sizing Guide on Popular Retailer's Tags In a video that has since gone viral, TikTok user @officially_outfits shared a shocking secret hidden on the tag of Zara items.

By Emily Rella

entrepreneur daily
Bloomberg | Getty Images

Fast fashion can be the catalyst for many dressing room meltdowns due to inconsistent sizing and ill-fitting garments.

Spanish retailer Zara falls in this category, with shoppers unclear about whether or not to size up or down when it comes to purchasing clothing items.

Until now.

In a video that has since gone viral, TikTok user @officially_outfits shared a shocking secret hidden on the tag of Zara items.

"Unsure what size to get at Zara?" The text on the video begins.


Zara sizing guide.. ##zara ##fyp ##zarahaul ##fashion

♬ original sound - officiallyoutfits

The video then cuts to an image of a Zara price tag where the creator calls attention to the hole punched out on the top of the tag.

Related: Why the Solution to Fast Fashion Might Be Luxury Goods

The video shares that if there is a circular punch out by the hang tag, it means that the item runs true to size.

If the punch out is triangular shaped, it means that the item runs small and to size up.

The video has been viewed over 600 thousand times and received over 27 thousand likes, though the creator has turned off commenting.

The video (which was originally posted earlier in the summer) was also cross-posted to Instagram where the TikTok creator gave more context and detail in the caption.

"Each different shape stands for which collection the piece is from whether that be TRF or the main collection," the creator explained. "Each collection fits differently which is where this theory comes from."

"The best hack!" One user commented.

Another user clarified what she had learned the symbols meant.

"Several Zara employees have commented on other posts of this reel, and said the symbols are for which section of Zara the item belongs to," she wrote, "to make it easier for staff to sort items in the stock room."

Zara itself is not publicly traded, but is part of parent company Inditex, which trades on stock exchanges in Barcelona, Madrid, Bilbao and Valencia.

Related: What Small Businesses Need to Do to Win in Online Retail

Emily Rella

Entrepreneur Staff

Senior News Writer

Emily Rella is a Senior News Writer at Entrepreneur.com. Previously, she was an editor at Verizon Media. Her coverage spans features, business, lifestyle, tech, entertainment, and lifestyle. She is a 2015 graduate of Boston College and a Ridgefield, CT native. Find her on Twitter at @EmilyKRella.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Business Culture

Hybrid Work Is Failing Your Employees — Here's Why (and What You Can Do About It)

Business leaders are trying to choose between in-person and remote work. This leads to hybrid, which just isn't effective. Here's why.

Growing a Business

How to Properly Manage the Cash Flow of Your Startup

Ever think financial planning and analysis is just for big businesses? Think again! Startups thrive on solid financial planning, which is key to staying ahead of your competitors.

Data & Recovery

Invest in Your Company's Cybersecurity with This $50 Bundle

Train to become a certified ethical hacker with this collection of e-learning courses.

Business Culture

Are 5-Day Workweeks Outdated? Exploring Alternative Schedules for the Modern Workforce

Discussing the history and evolution of the five-day workweek and exploring more flexible work schedules that better accommodate the diverse needs and lifestyles of today's workforce.


Want to Be More Productive? Here's How Google Executives Structure Their Schedules

These five tactics from inside Google will help you focus and protect your time.

Starting a Business

Maximize Profits and Achieve Success With These Effective Goal Setting Tips

Join us for this exclusive subscriber Q&A, where Clinton Sparks shares his goal-setting secrets for all entrepreneurs.