📺 Stream EntrepreneurTV for Free 📺

TikTok Unveils Game-Changing New Feature as the Battle Between Elon Musk's 'X,' Mark Zuckerberg's Threads Heats Up The app isn't just for short-form videos anymore.

By Amanda Breen

Key Takeaways

  • TikTok will allow users to create text-based content to share stories, recipes and more.
  • The update comes amid an ongoing social media rivalry between Threads and X, formerly Twitter.
entrepreneur daily

TikTok rose to fame with its short-form videos during the pandemic, but, like so many platforms hoping to keep their audience's attention, it's undergoing some changes.

Creators have had LIVE videos, photos, duets and stitches in their toolboxes for some time. Now, they can experiment with text-based content — suited for sharing stories, recipes and more, TikTok announced yesterday.

Related: Threads Is Already Making Changes Amid Meta's Twitter Fight

"With text posts, we're expanding the boundaries of content creation for everyone on TikTok, giving the written creativity we've seen in comments, captions, and videos a dedicated space to shine," the company wrote in a published post.

The news comes amid an ongoing social-media-platform battle for users and engagement.

Elon Musk's rebranding of Twitter to "X," which he intends to transform into an "everything app," is now official, and Mark Zuckerberg's Twitter rival Threads, owned by Instagram parent company Meta, launched just a few weeks ago.

And in yet another turn, Musk might have some trouble with Twitter's "X" rebrand, as Meta has already registered an "X" logo and may hold the rights to it, per Insider. (Google's Moonshot Factory is also called "X.")

Threads started strong, exceeding 100 million users in just five days, but its user engagement dropped 70% to just 13 million by July 21, according to Sensor Tower data reported by The Wall Street Journal. The same data estimated that Twitter's daily active users have held firm at 200 million.

Related: Twitter Is Now 'X,' Rebranding as an 'Everything App' | Entrepreneur

As of March, TikTok claimed approximately 50 million daily users in the U.S., CNBC reported.

Amanda Breen

Entrepreneur Staff

Senior Features Writer

Amanda Breen is a senior features writer at Entrepreneur.com. She is a graduate of Barnard College and received an MFA in writing at Columbia University, where she was a news fellow for the School of the Arts.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Side Hustle

These Coworkers-Turned-Friends Started a Side Hustle on Amazon — Now It's a 'Full Hustle' Earning Over $20 Million a Year: 'Jump in With Both Feet'

Achal Patel and Russell Gong met at a large consulting firm and "bonded over a shared vision to create a mission-led company."

Business News

These Are the 10 Most Profitable Cities for Airbnb Hosts, According to a New Report

Here's where Airbnb property owners and hosts are making the most money.

Side Hustle

How to Turn Your Hobby Into a Successful Business

A hobby, interest or charity project can turn into a money-making business if you know the right steps to take.


Want to Be More Productive? Here's How Google Executives Structure Their Schedules

These five tactics from inside Google will help you focus and protect your time.

Starting a Business

This Couple Turned Their Startup Into a $150 Million Food Delivery Company. Here's What They Did Early On to Make It Happen.

Selling only online to your customers has many perks. But the founders of Little Spoon want you to know four things if you want to see accelerated growth.