'Get Off The Remote!:' Tubi's Super Bowl Ad Made Everyone Really Confused — And Was a Big Winner Tubi's Super Bowl ad made everyone think they had changed the channel.

By Gabrielle Bienasz

Opinions expressed by Entrepreneur contributors are their own.

While likely hundreds of millions of people watched the Super Bowl this year, it's unclear, exactly, how many times viewers had changed the channel — but there was one commercial that made everyone think they had.

Streaming service Tubi aired a commercial at Super Bowl LVII that looked like the Fox broadcast, complete with commentators Kevin Burkhardt and Greg Olsen welcoming viewers back to the game.

Then, the screen turned to a streaming interface — in this case, free streamer Tubi. It clicked through a few options and then picked the 2005 comedy Mr. & Mrs. Smith.

"No, you didn't sit on the remote. But on Super Bowl Sunday, we fooled audiences into thinking they did," the company wrote in its description for the commercial on YouTube.

Tubi's spot won the Super Bowl's day-after award for best commercial, called the Super Clio award, per The TODAY Show.

Tubi is a free streaming service with ads founded in 2014 by Farhad Massoudi that was looking for a way to introduce itself to the world amid high competition and a year that saw industry subscriber numbers drop and prices rise.

Netflix, a longtime proponent of its subscriber-only model, created a cheaper, ad-supported tier. Some streamers like Hulu, for example, raised prices in 2022. Peer Disney+ is shedding subscribers.

A 30-second spot at the Super Bowl reportedly starts at $7 million. The company took the opportunity, it said, to show off its style.

"The Tubi team came to us with a unique brief for the streaming sector: Reveal Tubi to the world, personality-first," said Greg Hahn, co-founder and chief creative officer at Mischief, an advertising agency hired by Tubi for the project, per The Hollywood Reporter.

"These spots reveal a personality we've had fun creating over the past few months: quirky, playful, and a bit unexpected. Tubi is poised to be the troublemaker of the streaming world," he added.

But the ad confounded the internet, generating who knows how many impressions online (despite Rihanna's pregnant announcement briefly breaking Twitter).

Twitter had a field day with the ad:

"Get off the remote!" one video joked.
Wavy Line
Gabrielle Bienasz is a staff writer at Entrepreneur. She previously worked at Insider and Inc. Magazine. 

Editor's Pick

A Leader's Most Powerful Tool Is Executive Capital. Here's What It Is — and How to Earn It.
One Man's Casual Side Hustle Became an International Phenomenon — And It's on Track to See $15 Million in Revenue This Year
3 Reasons to Keep Posting on LinkedIn, Even If Nobody Is Engaging With You
Why a Strong Chief Financial Officer Is Crucial for Your Franchise — and What to Look for When Hiring One

Related Topics

Business News

7 of the 10 Most Expensive Cities to Live in the U.S. Are in One State

A new report by U.S. News found that San Diego is the most expensive city to live in for 2023-2024, followed by Los Angeles. New York City didn't even rank in the top 10.

Business News

More Americans Are Retiring Abroad, Without a Massive Nest Egg — Here's How They Made the Leap

About 450,000 people received their social security benefits outside the U.S. at the end of 2021, up from 307,000 in 2008, according to the Social Security Administration.

Business News

Lululemon Employees Say They Were Fired for Trying to Stop Shoplifters

Two Georgia women say Lululemon fired them without severance for trying to get thieves out of the store.

Business News

Woman Ties the Knot at White Castle Almost 30 Years After the Chain Gave Her Free Food as a Homeless Teen

Jamie West was just 12 years old when she ran away from the foster care system.

Business News

New York Lawyer Uses ChatGPT to Create Legal Brief, Cites 6 'Bogus' Cases: 'The Court Is Presented With an Unprecedented Circumstance'

The lawyer, who has 30 years of experience, said it was the first time he used the tool for "research" and was "unaware of the possibility that its content could be false."