Get All Access for $5/mo

Wendy's Partners With the Kellogg Company to Turn Its Beloved Frosty Into a Cereal The limited-edition cereal will hit shelves this December.

By Amanda Breen

Fans of Wendy's iconic light-chocolate-flavored Frosty can get their fix for breakfast now too and not just in the form of the cold-brew-coffee-infused "Frosty-ccino."

The fast-food chain has partnered with Kellogg to put out a limited-edition "Wendy's Frosty Chocolatey Cereal," CNN reports.

According to the press release, the cereal's chocolate-flavored marshmallow pieces "intermingle with crispy, cocoa-coated round cereal bites" to "evoke the irresistible taste of a Wendy's Frosty."

The cereal will be available in grocery stores this December for a suggested price of $3.99, and each box will also include a coupon for a free Frosty from Wendy's.

Related: Wendy's Savagely Slams McDonald's Over Broken Ice Cream Machines

This isn't Wendy's first flavorful partnership with Kellogg. The fast-food chain and food-manufacturing giant have put out Pringles (owned by the Kellogg Company) with flavors reminiscent of Wendy's Spicy Chicken Sandwich and its Baconator in the past.

Restaurants often partner with CPG companies to expand the brand's footprint and draw more customers. Last year, Cinnabon launched its inaugural frozen breakfast line, and TGI Fridays and Boston Market have also capitalized on the trend.

Kellogg is behind numerous well-known brands, including cereals Corn Flakes, Frosted Flakes and Froot Loops.

But not all press around the Kellogg Company has been good. The New York Times reported that workers who make Kellogg cereals in factories in Michigan, Nebraska, Pennsylvania and Tennessee went on strike on Tuesday, citing issues regarding job protections, vacation and holiday pay and health care.

Related: Kellogg Company Is A Winner For Dividend-Growth Investors

Amanda Breen

Entrepreneur Staff

Senior Features Writer

Amanda Breen is a senior features writer at Entrepreneur.com. She is a graduate of Barnard College and received an MFA in writing at Columbia University, where she was a news fellow for the School of the Arts.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Franchise 500 Annual Ranking

50 Franchise CMOs Who Are Changing the Game

Get to know the industry's most influential marketing power players.

Leadership

7 Telltale Signs of a Weak Leader

Whether a bully or a people pleaser who can't tell hard truths, poor leadership takes many forms.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Living

70% of Small Business Owners Experience Monthly Burnout. Follow These 3 Rules to Avoid the Same Fate.

Here are three guidelines to help entrepreneurs achieve balance, growth and success in both their professional and personal endeavors.