Get All Access for $5/mo

Wendy's Savagely Slams McDonald's Over Broken Ice Cream Machines The fast-food giant had some words for its rival on Twitter.

By Emily Rella

Opinions expressed by Entrepreneur contributors are their own.

Bloomberg | Getty Images

All eyes were on Twitter on Monday after Facebook and Instagram experienced worldwide outages thanks to an internal technical malfunction.

Many brands quipped back and forth with each other, with many joking about how the outages had brought all the attention and engagement on brands' Twitter accounts.

And it looks like fast-food titan Wendy's was quick to get saucy about the fact that Facebook and Instagram pages weren't the only things broken with certain chains.

Related: The FTC Is Investigating Why the Ice Cream Machines at McDonald's Are Always Broken

Longtime Wendy's competitor and rival McDonald's sent out a Tweet on Monday afternoon jokingly asking "If u were the person who ran the McDonald's account for a day, what would u tweet."

Responses from fans and customers varied from "so hungry for mcdonalds" to users trying to get their names promoted to the McDonald's account, many of which were reposted and shared.

But when the Wendy's account got a hold of the Tweet, they most certainly did not hold back.

"Where the things that should be fresh are frozen, and the things that should be frozen are out of order," the tweet said, seemingly taking a hit at McDonald's using frozen food and the fact that their ice cream machines always seem to be broken.

The savage tweet from the Wendy's account has received over 22,400 likes.

"I have never seen the Frostee machine down, just sayin," Doug Stafford responded to which Wendy's replied "Interesting" alongside the wide-eyed emoji.

The Tweet comes following a report by The Wall Street Journal earlier this month that McDonald's franchise owners were complaining about the complicated nature of the ice-cream machines and how long they take to clean, prompting a preliminary inquiry by the FTC to investigate the machines' manufacturers.

"The machines require a nightly automated heat-cleaning cycle that can last up to four hours to destroy bacteria," the report claims. "The cleaning cycle can fail, making the machines unusable until a repair technician can get them going again, owners say."

McDonald's has yet to respond to Wendy's comments.

"We don't get approval for everything, but definitely for some stuff. The McDonald's tweets generally need approval," Wendy's social media team said in a Reddit AMA in 2017 regarding what can and cannot be sent out by the account.

Wendy's was down 7.03% year over year as of Tuesday afternoon.

Related: Panera Employee Exposes Secret Behind How Soup Is Made at Chain

Emily Rella

Senior News Writer

Emily Rella is a Senior News Writer at Entrepreneur.com. Previously, she was an editor at Verizon Media. Her coverage spans features, business, lifestyle, tech, entertainment, and lifestyle. She is a 2015 graduate of Boston College and a Ridgefield, CT native. Find her on Twitter at @EmilyKRella.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Business News

Melinda French Gates Announces Open Call for $250 Million Fund. Here's Who Can Apply.

The fund is part of French Gates's $1 billion philanthropic plan.

Franchise

'My All-Time Favorite Menu Item': See Which '90s Fan Favorite Taco Bell Just Brought Back

The fast-food giant quietly revived a beloved menu item from the '90s. But this fan favorite is only back for a limited time.

Side Hustle

11 Side Hustles That Take Less Than An Hour Per Day

Here's a curated list of some of the most time-efficient side hustles we've seen lately.

Branding

Stop Letting Others Define You — Here's How to Take Control with a Bold Personal Brand

Here's how to build an authentic, powerful personal brand that sets you apart and positions you for long-term success.

Business News

Videos Show the Home of the Tampa Bay Rays, Tropicana Field, Being Ripped Apart By Hurricane Milton

The ballpark, built in 1990, has a domed roof designed to handle winds up to 110 mph.

Science & Technology

Cut Costs and Find Streaming Content Easier with BitMar

A lifetime of streaming for just $19.99.