Dr. Melodena Stephens Balakrishnan

Professor of Innovation Management, Mohammed Bin Rashid School of Government

Professor Melodena Stephens is the author of the book, Business with Purpose: Advancing Social Enterprise. She is the Professor of Innovation Management at the Mohammed Bin Rashid School of Government, Dubai, UAE. She can be reached via email on Melodena.stephensb@mbrsg.ac.ae and on Twitter @melodena.

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Growth Strategies

How Your Business Can Carry Out Social Innovation (And Become A Force For Good)

The main thing for companies to recognize at this stage it that you can have a tremendous impact on the world by the message you are sending out. Are you inclusive? Do you live your values? What matters most: profits or people?

Growth Strategies

The How-To: Scaling Social Enterprise Ventures

The world needs social entrepreneurs, and social entrepreneurs need funds!

Marketing

Five Tips For Building Your Startup's Brand Strategy

The company brand is your personal calling card- it can stay with you forever.

Leadership

The Roadmap For Building A Business With Heart

A business with heart need not be a large corporation with a strong CSR outreach program; it can be a startup that has an embedded purpose to do good.

Growth Strategies

Hope, Optimism and Resiliency: The Three Most Powerful Leadership Tools You Can Have As An Entrepreneur

A study of leaders in high technology startups and established firms found that the traits of hope, optimism, and resiliency had a direct impact on transformational leadership, which directly impacted firm performance.

Starting a Business

Eight Steps To Create An Entrepreneurial Roadmap For Your Venture

Many entrepreneurs "fall" into a venture, and before you know it, they find themselves frantically both building and learning about a business at the same time.

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