Global CEO, Publicis Sapient
Nigel Vaz is the CEO of Publicis Sapient. His new book, Digital Business Transformation: How Established Companies Sustain Competitive Advantage From Now to Next, (Wiley) will be published in early 2021.
The hardest part of any personal or enterprise transformation can be the choices that we make every day to move toward what will drive our future success.
E-commerce across the Middle East is expanding, and organizations, across sectors from finance to retail, hospitality to energy, now identify digital business transformation as a means to competitive differentiation.