📺 Stream EntrepreneurTV for Free 📺

Zeebu Founder And CEO Raj Brahmbhatt On The Importance Of Building True Utility Tokens We feature some of the regional and international fintech industry experts, startups, and investors who attended the Dubai Fintech Summit held in Dubai in May 2023.

You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media.

Launched under the patronage of H.H. Sheikh Maktoum bin Mohammed Al Maktoum, Deputy Prime Minister and Minister of Finance of the UAE, and Deputy Ruler of Dubai, the inaugural edition of the Dubai Fintech Summit (DFS) that ran from May 8-9, 2023, organized by UAE-based onshore financial hub Dubai International Financial Center (DIFC), managed to congregate regional and international fintech industry experts, startups, and investors in one place to discuss the future of financial technology.

Speaking with Entrepreneur Middle East at the DFS, Raj Brahmbhatt, founder and CEO of Zeebu, shared with us his thoughts on tokens in the blockchain space. As the entrepreneur behind Zeebu, a loyalty utility token catering to the telecom industry, Brahmbhatt opined that almost 95% of tokens have no true utility. "They are either too focused on speculation or they are trying to create an industry," he said. "That doesn't work, because as of now, the market has too much potential for only the application and not the creation of an industry."

Check out our video to hear more of what Brahmbhatt had to say.

Related: DIFC Unveils Global Venture Studio Launchpad Exclusively Focused On Ubiquitous Finance And Digital Asset Technologies

Business News

James Clear Explains Why the 'Two Minute Rule' Is the Key to Long-Term Habit Building

The hardest step is usually the first one, he says. So make it short.

Starting a Business

Don't Start a Business Until You Consider These 5 Things

Thinking about starting a business? Here's what you need to know before you get registered, invest in your startup costs or make your first sale.

Entrepreneurs

Big Goals, Bold Choices: Sara Al Madani, Serial Entrepreneur, Public Speaker, And Reality TV Star

It is Al Madani's belief that entrepreneurs should let their ideas evolve, and this is one of the points she often raises during her many public speaking engagements.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Entrepreneurs

Meet the Most Active Investors In Saudi Arabia

This list has been compiled for (Saudi) startup founders to get familiar with- in case you might approach them in the future, to assess their impact on your cap table.

Business News

The Recap: Leaders In Fintech Awards 2022

The Leaders in Fintech Awards 2022, sponsored by du and in partnership with in5 Dubai, recognized the individuals and enterprises that are shaping the future of the MENA region's fintech ecosystem.