Get All Access for $5/mo

Leading With Your Gut Your gut is an important decision-making tool- so don't dismiss it so quickly when it comes to call and let it lead the way.

By Medy Navani

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media.


The common saying "go with your gut" can be considered one of the most accurate ways to make decisions. Our bodies are well-oiled machines, the brain picking up on cues we might not necessarily be actively aware of but subconsciously taking in from our environment. When it comes to people and our initial thoughts, we are quick to listen to our gut, so why should we not use this same tactic when it comes to business?

Our gut is what has allowed us to survive since we were mere cavemen and was vital as a protection mechanism. We are continually analyzing information in our immediate surroundings, learning and gaining experiences that ultimately lead us to grow and to trust our own intuition. When we feel something in our gut, the reality is our past and current knowledge taking effect through a physical reaction.

Going with your initial thoughts allows for quick decision-making which is, more often than not, accurate in hindsight. Although it is also important to rely on facts and figures at times, for those in-the-moment decisions, go with instinct. In a survey by Queen's University, it stated that 41% of leaders that took part listened to their own intuition more than data or analytics and over 65% when it came to decisions that involved their team.

Your brain is constantly reprogramming itself to take in new information and process it. This is to ensure you are always ready to react to unknown situations that may occur. For example, have you ever been driving home from work, preoccupied from the day's happenings to then find yourself parked outside your house with little memory as to how you got there? Although it may seem dangerous, your brain has been trained to take that trip day in and day out, and therefore is intuitively able to "drive" without complete cognitive awareness.

Of course, certain situations require a little more than intuition as this is very much an instinctual process and perfect for making quick decisions, rather than those that need to be more thought out. Also, be aware that your gut may hold bias and sometimes a little more weight is needed to back a decision. However, your gut is an important decision-making tool- so don't dismiss it so quickly when it comes to call and let it lead the way.

Related: Maintaining A Healthy Mind And Body Is Key To Finding Balance As An Entrepreneur

Medy Navani

CEO, Design Haus Medy

Medy Navani is the CEO of Design Haus Medy. Established in 2006, Design Haus Medy is an award-winning architecture and interior design practice based in Dubai. With over 233 projects completed, Design Haus Medy uses a bespoke approach for each client, rich in intellectual rigor and creativity, to develop inspiring places with a powerful visual impact.
Thought Leaders

10 TV Shows Every Entrepreneur Should Watch on Netflix

Have some free time on your hands? Get into one of these series.


I've Grown a High-Performing Team in Just 2 Years — Here's are 5 Growth Strategies I Learned

A team's strength lies in its people's individual skills and how they synergistically come together.

Starting a Business

I Left the Corporate World to Start a Chicken Coop Business — Here Are 3 Valuable Lessons I Learned Along the Way

Board meetings were traded for barnyards as a thriving new venture hatched.


The 10 Hottest Trends in Franchising

If you're looking to buy a franchise, start with this list. We break down 10 of the industry's hottest trends, and more than 400 brands to choose from.

Business News

He Changed His Lottery Strategy After Taking Advice From His Father. Then He Won $7 Million.

The anonymous 38-year-old man broke the record for the most money won in the Michigan online lottery.

Business News

Wells Fargo Reportedly Fired More Than a Dozen Employees for Faking Keyboard Activity

The bank told Bloomberg that it "does not tolerate unethical behavior."