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Own The Room: Three Tips To Use The Art Of Presence In Public Speaking What's really going on, when someone owns their space so strongly? And how can we make that happen?

By Will Hardie

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When entrepreneurs and leaders polish their communication skills in public speaking and media training, they focus on two success factors: preparation and performance. And rightly so- there's no substitute for mastering the foundations of structure, messaging, framing, storytelling, body language, energy, voice and interaction. But there's a powerful moment that can fall through the gap between preparation and performance.

I'm talking about the art of arriving: how to make the most of those precious seconds just before you open your mouth to begin.

We remember it from schooldays: that one teacher who could silence a riot, without words, just by standing in front of the class. We notice it still at work: that colleague whose weight of presence is enough to hush the chatter and start the meeting.

It's a kind of magic, when you think about it. It looks like charisma. It feels like confidence. It's a form of influence– but it happens in a moment, and without a word.

What's really going on, when someone owns their space so strongly? And how can we make that happen? Here are a few practical ideas that have helped my coaching clients at the International School of Communication to nail it:

1. Arrive profoundly. It's an idea borrowed from meditation and spiritual practice: before you begin, you must first arrive. Arriving means more than sleepwalking your body into the room. It means being intentionally present. That requires positive effort in the distracted flow of modern life. Try this thought experiment, and be honest: did you truly arrive in the place where you are now? How much of you is truly here, and how much of you is drifting in thought somewhere else? People notice, if only subliminally. Either way, it makes a big difference to your presence and impact.

If you're sceptical about spiritual mumbo jumbo, then please join my club. I care about this idea, because it's pragmatic and it works. Show me a spellbinding public speaker, and I'll show you an individual who is 100% arrived and present.

What should we do then, to arrive properly? No need to assume the lotus position in the boardroom: we can arrive privately, and quickly, in a few seconds. The key idea is noticing. Reach out with your senses into the space you're in– fill the space with your attention. Notice the temperature, the way the light is falling, the ambient sounds, the weight of the connection between your feet and the floor.

Notice what's not happening here: you're not thinking. You're not reading your notes, editing your slides, checking your phone, making small talk. You're not hiding in distraction.

Notice the people in the room, individually, the colour of their eyes, their posture. Then reach inward with your senses, and notice what's happening inside your body. Is there tension in your chest, shoulders, throat, neck, jaw? What's the rhythm of your breathing? Stretch, take a deep breath, and smile. You've arrived.

Related: Mistakes Are A Part Of Any Innovator's Journey- Let's Simply Not Make Them The End Of It

2. Own the silence. Time dilates when you're in the spotlight. A couple of seconds of silence can feel like an eternity. Journalists sometimes use silence as a tactic: when an interviewee is straying toward spicy territory, they stop asking questions, knowing that people keep talking just to fill silence. That discomfort comes from the assumption, usually false, that silence makes us look uncertain.

But think of those great speakers who truly own their space. Back in the day, I saw former US President Bill Clinton pause for a full 10 seconds to gather his thoughts, in mid-flow. He owned it, and what followed was genius. In a similar manner, when you're listening to former US President Barack Obama or the Dalai Lama, a pause feels dignified: a marker of wisdom. There is tremendous authority in stillness, especially for thought leaders. This is what you're channelling, when you take that moment of silence to yourself, to arrive profoundly. You are filling your tanks with authenticity to perform your best, and, at the same time, broadcasting your confidence.

3. Stand exposed. If you want to own your space as a speaker, stand in it without armour. Primal instincts surface when we're up in front of a crowd, or a microphone, or a camera. There's a theory from evolutionary biology that public speaking is scary, because in tribal times, the most usual occasion to stand before the group was to be judged for punishment. No wonder we feel vulnerable.

Given the choice, most speakers prefer to stand behind a lectern. Given the choice, most spokespeople prefer to be interviewed sitting behind their desk. We feel exposed standing in empty space. A lectern or a desk is a shield. Even a chair gives some sense of enclosed protection.

Unless advised otherwise, most people show up for speeches or interviews holding something -notes, a pen, a phone- or if not, they pick up whatever's in front of them. It happens subconsciously: we feel exposed with empty hands.

Everyone performs better standing up. Breathing, movement, energy, and gestures all come more naturally, and with empty hands, there's nothing distracting to fiddle with. But there are also deeper reasons to drop the armor. Your choice to stand physically exposed before the tribe sends a message that resonates with them. It takes bravery, which triggers empathy. It signals authenticity, because the honest and the innocent have no reason to hide.

Back in the practical world of presentations, speeches, and meetings, standing exposed is a signal that earns attention. For the proof of this, look only as far as the most successful speaking franchise of our time, the TED Talk, whose speakers stand exposed in that iconic red circle of space. The TED model generates such impact from the way it helps speakers to arrive and own their space.

There you have it. Arrive profoundly, savour the moment of silence that you take to do so, and stand exposed, channelling that vulnerability into the power of authentic connection.

Related: Five Common Hurdles Women Face When Speaking In Public (And How To Overcome Them)

Will Hardie

Co-founder, International School of Communication

Will Hardie is a communication strategist, advisor and coach with more than 20 years’ experience working in more than 50 countries. He studied experimental psychology for a master’s at Oxford and later journalism and politics in the US. Will joined the Reuters news agency in London and took foreign correspondent postings in Brussels, Stockholm, and Belgrade. He specialized in financial and economic news, and reported on a many high-profile breaking stories. He covered major international summits, interviewed ministers, heads of state, CEOs and other senior executives, and managed regional teams of journalists.  

Back in London, Will co-founded Pinnacle PR, a global communications consultancy, and the International School of Communication (ISOC), a specialist professional training company. Will is one of the world’s leading communications advisors. He has executed large projects to create communication strategies and systems for national governments and major corporations. For six years, Will was the chief advisor to the head of communications in the office of H.H. Sheikh Mohammed bin Rashid al Maktoum, UAE Vice President and Prime Minister and Ruler of Dubai. During that time, he advised and helped prepare for many interviews. Will has personally media trained more than 15 high-ranking cabinet ministers as well as five Sheikhs. He has also been involved behind the scenes in stage managing large-scale announcements and news events (e.g. Emirates Mars Mission) and managing the media dynamics around reputational challenges and crises.  

Elsewhere, Will has counselled hundreds of cabinet ministers, senior politicians, CEOs, and other senior executives across Europe, North America, the Middle East, Africa and Asia. He specializes in executive coaching, media training, crisis communication, strategic messaging and communication strategy development. He has led long-term projects to develop top-level communication strategies for federal and national governments, and written crisis plans and positioning for global top-500 companies. Will lives in Dubai where he divides his time between managing ISOC and delivering consulting and training projects worldwide.

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