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To Lead With Awareness In A Globalized World, Cultivating Cultural And Emotional Intelligence Is Key Today's leaders operate in a global landscape, where cultural sensitivity and emotional intelligence are indispensable.

By Monica Mathijs

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media.

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In the dynamic and diverse landscape of the Middle East, effective leadership hinges upon a profound understanding and appreciation of its intricate tapestry of nationalities, cultures, and religions.

Cultural intelligence demands a conscientious acknowledgment of the region's diversity as well as the necessity for cross-cultural collaboration to propel organizational growth and success. Insights gleaned from resources like Tommy Weir's 10 Top Leadership Tips for the Middle East illuminate the subtleties of culture, tradition, and professional dynamics, underlining the importance of approaching these differences with curiosity and interest. By fostering tolerance, nurturing relationships, and forging connections, leaders can navigate the complex terrain of the Middle Eastern business environment more adeptly.

Amidst the challenges posed by the COVID-19 pandemic in 2020, I launched the "Leading with Awareness" campaign, which was developed and spearheaded with leaders and experts across the globe. This initiative was based on the EMPATHIC-R methodology, a nine-step intensive blueprint that I created to enable corporate cultures to be more people-centric and maximize their productivity. With the goal to infuse humanity and drive compassion in corporate culture, the aim of this campaign was to understand what elements are needed in the workplace for leaders to build their sense of awareness, and the methods they use to connect with their people. For instance, one leader was highly passionate about cultural awareness and connection. He underscored the unifying power of food in bridging cultural divides. Through culinary customs, individuals gain valuable insights into each other's cultures, fostering empathy and understanding.

In today's interconnected world, where outsourcing projects span across global locations, building relationships with remote teams has become essential. Central to this endeavor is the cultivation of trust, respect, and an appreciation for diverse perspectives. Effective leadership in such environments necessitates a keen awareness of cultural nuances and a commitment to fostering teamwork across diverse contexts. Consider the scenario of a leader entering a company in the Middle East and imposing their familiar ways of working without regard for the cultural landscape. To avert disruptions to company culture, leaders must invest time in the following activities:

  • Understanding team members' backgrounds.
  • Approaching discussions with curiosity and a willingness to learn.
  • Sharing insights about their own culture.
  • Familiarizing themselves with local festivals and customs.
  • Cultivating a sense of unity among teams.
  • Being mindful of language barriers that may alienate team members.
  • Acknowledging unconscious biases and taking proactive steps to address them.

Related: How To Become More Likeable In The Business World

Complementing cultural intelligence (CQ) in leadership is emotional intelligence (EQ), which enables enabling leaders to navigate diverse scenarios with self-awareness and sensitivity to others' emotions. As technology continues to reshape the workplace, human skills like EQ and CQ are increasingly indispensable for effective communication and connection.

Defined by Mayer and Salovey as the ability to monitor and utilize emotions to guide actions and decisions, EQ empowers leaders to manage themselves and their teams more effectively, fostering engagement and productivity. Research underscores the transformative impact of emotional intelligence in leadership. Studies have shown that leaders with high EQ scores tend to have more engaged employees, leading to increased productivity and reduced turnover rates. To cultivate emotional intelligence, leaders can:

  • Demonstrate empathy by understanding employees' experiences and challenges.
  • Increase self-awareness by identifying triggers and stress responses.
  • Address biases and strive for equitable treatment of all employees.
  • Foster authenticity and build trust through transparent communication.
  • Develop awareness of others' emotions through attentive observation.
  • Learn techniques to regulate emotions, particularly in stressful situations.

Today's leaders operate in a global landscape, where cultural sensitivity and emotional intelligence are indispensable. By mastering these skills, leaders can foster inclusive workplaces and drive organizational success in the diverse and dynamic milieu of the Middle East.

Related: Why You And Your Boss Need To Work On Your Emotional Intelligence

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